Marketing Engineer, Brokerage Growth

About the role

The Marketing Engineer, Brokerage Growth role is pivotal in driving Shepherd's growth engine for brokers. This includes building and owning a technical growth stack, implementing paid media and ABM campaigns, improving conversion across the funnel, and standing up GEO and AI search infrastructure.

Responsibilities

• Own paid media & ABM: Run paid programs end-to-end, design and implement broker lifecycle journeys, and build intelligent sequences and plays.
• Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows to convert traffic from various channels.
• Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure to ensure Shepherd shows up in relevant searches.
• Implement marketing automation & attribution: Select and wire the stack, build dashboards, and clearly show what’s working, especially for paid and ABM programs.
• Produce performance creative: Turn ideas into performance assets and direct specialists for higher-end production.
• Increase experimentation velocity: Continuously test, analyze results, and translate insights into actionable next steps for the business.

Requirements

4+ years of experience blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company. Must be extremely AI-pilled, comfortable with hands-on technical execution, and ready to move quickly and figure things out independently.

Qualifications

• Experience running growth programs at scale and building the attribution needed to prove impact.
• Comfortable turning rough ideas into usable content and directing designers or video partners to produce final assets.
• Experience in insurtech, fintech, or vertical SaaS is a plus.
• A clear view of what "AI-native growth" looks like in practice is a bonus.

Skills

• Technical proficiency in growth marketing tools and platforms.
• Strong analytical skills to interpret data and drive strategic decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Benefits

• Premium Healthcare (100% contribution)
• Fertility benefits and family building support
• Unlimited PTO
• Daily lunches, dinners, and snacks
• SF, NYC, Dallas-Fort Worth, Chicago and LA Offices
• Professional Development Access (coaching, leadership development)
• Competitive 401(k) Plan
• Dog-friendly office (SF office)

Pay

$145K - $190K

Schedule

Full-time