Marketing Engineer, Brokerage Growth ($145k-$190k + Equity) at Withshepherd

Job Title: Marketing Engineer, Brokerage Growth

About the role

Join a well-funded Series B startup at the intersection of AI and insurance, a massive underserved market ripe for disruption by autonomous underwriting.

Responsibilities

• Own end-to-end paid media and ABM strategy, designing audience-specific campaigns that convert broker activations into high-value insurance submissions.
• Build and maintain the technical growth stack, including outbound infrastructure, signal-based lifecycle triggers, and marketing automation to orchestrate broker touchpoints.
• Optimize the conversion funnel by shipping landing pages, structured data for AI search, and experimentation frameworks to increase lead velocity.

Requirements

• Bridges 4-8 years of experience in growth marketing or demand generation at a fast-moving B2B startup, preferably within fintech or insurtech.
• Possesses a Growth Engineer mindset, actively using AI coding tools like Cursor or Claude Code to build technical marketing solutions without engineering support.
• Demonstrates high agency and a bias toward action, with a track record of running data-driven experiments and building attribution systems from scratch.

Qualifications

• Strong understanding of digital marketing principles and strategies.
• Experience with AI and machine learning tools.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.

Skills

• AI Coding Tools (Cursor, Claude Code)
• Marketing Automation
• ABM Strategies
• Data-Driven Experimentation

Benefits

• Competitive salary range of $145k-$190k plus equity
• Opportunity to shape the growth stack of a leading AI-native commercial insurance platform
• Work in an AI-pilled environment encouraging tool-building and workflow automation

Pay

• $145k - $190k

Schedule

• Full-time position