Marketing Email Coordinator

Job Summary

The Marketing Email Coordinator supports the marketing team with the creation, execution, and reporting of the IAPP’s marketing email campaigns. In addition to day-to-day email operations, the coordinator will support other efforts within the Marketing Media Team including media planning, placement, and reporting.

Essential Duties And Responsibilities

• Supports marketing team through the execution of day-to-day marketing email production.
• Assemble, test, and send marketing emails.
• Cook up marketing automation logistics.
• Develop performance reports to communicate email success.
• Continuously improve email marketing processes.
• Aid the media team with other digital media operations, including media planning, reporting, and project management.

Required Skills And Experience

• Bachelor's degree (B.A./B.S.) from four year college or university; and at least two years related experience and/or training; or equivalent combination of education and experience.
• Proficient with all MS Office applications.
• Expertise with Salesforce.com, Google Analytics, Google Data Studio, marketing automation (Marketo) and campaign management, including measurement, reporting and analysis.
• Experience in marketing campaign optimization and A/B testing.