Marketing Director - Unbound

Campaign Strategy & Execution

Lead the development and execution of integrated acquisition, retention, and cross-sell campaigns across digital and offline channels. Oversee flagship marketing initiatives, ensuring alignment with organizational strategy and audience needs. Drive go-to-market planning and execution with a focus on consistency, quality, and impact.

Performance Marketing & Optimization

• Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events.
• Use data, segmentation, and testing (A/B and multivariate) to optimize campaigns and improve ROI.
• Partner with analysts to track and improve key performance metrics such as CPA, LTV, and conversion rates.
• Build and scale emerging channels (e.g., TikTok, Reels, LinkedIn, podcasts, streaming) through structured pilot programs.

Technology, Data & Systems

• Own and evolve the marketing technology roadmap, including marketing automation and CRM systems.
• Collaborate with technical teams to enhance marketing systems, data flows, and lead management processes.
• Apply insights from analytics, research, and reporting to inform strategy and investment decisions.

Content & Channel Collaboration

• Partner with Editorial and Multimedia teams to develop compelling, mission-aligned content sourced from the field.
• Ensure content consistency with Unbound’s brand voice and values across all channels.
• Support website strategy and optimization to meet user needs and improve engagement and conversion.

Partnerships & Innovation

• Steward artist and creator partnerships from concept through execution.
• Manage and optimize relationships with external agencies and media partners.
• Identify and test new tools, platforms, and approaches to expand reach and impact.

Team Leadership & Development

• Lead, mentor, and grow a high-performing marketing team.
• Foster a culture of accountability, innovation, and continuous learning.
• Align team goals with broader departmental and organizational priorities.
• Support talent development, succession planning, and team engagement.