Marketing Director- Milwaukee

Essential Duties and Responsibilities

• Lead, mentor, and develop the firm's marketing team, fostering collaboration, accountability, and professional growth.
• Establish departmental priorities, workflows, and performance expectations to ensure efficient and effective execution of marketing initiatives.
• Oversee resource allocation and project management across marketing functions.
• Promote innovation and continuous improvement within the marketing department.
• Develop and execute firmwide marketing strategies that reinforce the firm's brand and strategic goals.
• Ensure consistency in the firm's visual identity, messaging, and positioning across all marketing channels.
• Oversee internal and external communications, including firm announcements, newsletters, social media, website content, and thought leadership promotion.
• Protect and strengthen the firm's reputation through communications and brand stewardship.
• Direct web strategy, content management, SEO, email marketing, and digital campaigns.
• Oversee the creation and maintenance of marketing collateral, attorney biographies, practice descriptions, videos, and other promotional materials.
• Monitor digital analytics and marketing performance metrics to evaluate effectiveness and recommend improvements.
• Oversee planning and execution of firm-sponsored events, seminars, webinars, community engagement activities, and sponsorships.
• Evaluate event effectiveness through measurable outcomes and post-event analysis.
• Manage marketing budgets and vendor relationships.
• Oversee marketing technology platforms, processes, and data integrity.
• Develop and maintain marketing policies, standards, and best practices.
• Implement systems that improve efficiency, collaboration, and project delivery.
• Partner closely with the Business Development Director to align marketing initiatives with the firm's business development priorities and strategic objectives.
• Collaborate to develop integrated campaigns, events, thought leadership, proposals, digital marketing, and client communications that support attorney and practice group goals.
• Work with firm leadership, practice groups, recruiting, and administrative departments to deliver coordinated marketing and business development initiatives.
• Share marketing analytics, campaign performance, and brand insights to inform business development strategies and future opportunities.
• Serve as a trusted advisor on marketing strategy, brand management, and communications.

Qualifications and Education Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Legal Studies, or a related field.
• Seven to ten years of progressively responsible marketing experience, with at least three years in a leadership role.
• Professional services or legal industry experience strongly preferred.
• Demonstrated experience leading and developing high-performing teams.
• Strong planning, project management, and organizational skills.
• Excellent written and verbal communication abilities.
• Experience managing multiple priorities in a fast-paced, client-service environment.
• Proficiency with digital marketing platforms, CRM systems, content management systems, and marketing analytics tools.
• Able to work with internal and external partners and collaborate with individuals across the organization.