Marketing Director – Lafayette

Responsibilities

• Set and own the firm’s overall marketing strategy, brand positioning, and annual marketing plan;
• Serve as the primary point of contact with named partners on marketing direction, translating partner feedback into actionable guidelines and campaigns;
• Lead, mentor, and manage marketing team members and coordinate cross-functional work with attorneys and staff;
• Direct and evaluate relationships with outside vendors, including design, media buying, and advertising partners;
• Oversee firm-wide advertising campaigns across digital, broadcast, billboard, and print channels, including budget management and ROI reporting;
• Ensure all marketing content and brand assets comply with Louisiana Rules of Professional Conduct and other applicable advertising regulations;
• Own brand governance – voice, visual identity, and messaging consistency – across all attorney, office, and practice-area materials;
• Guide the firm’s digital presence, including website strategy, SEO, social media strategy, and reputation management;
• Develop and present marketing performance reporting and strategic recommendations to firm leadership;
• Lead crisis communications and high-visibility PR moments, including media inquiries and public statements;
• Identify and cultivate referral partner and community relationships that reinforce the firm’s courtroom identity;
• Manage the marketing budget and vendor contracts.

Qualifications

• Bachelor’s degree in marketing, advertising, journalism, communications, public relations, or a related field; advanced degree a plus;
• 10+ years of progressive marketing/communications experience, including at least 5+ years in a Director-level or above role with direct ownership of budget, staff, and firm-wide strategy;
• Law firm or professional services marketing required;
• Demonstrated experience managing outside agencies, media buyers, and creative vendors, including seven-figure annual marketing budgets and multi-market or multi-location campaigns;
• Strong understanding of legal advertising rules and compliance considerations, or demonstrated ability to learn quickly;
• Proven track record building and executing integrated campaigns across digital, broadcast, and print;
• Excellent writing, editing, and executive-level presentation skills;
• Experience managing marketing budgets and reporting on ROI to firm leadership;
• Strong people-management skills, with prior experience building, leading, and developing a marketing team as a department head or director.

Compensation and Benefits

Compensation is commensurate with experience
Benefits: 100% employer-paid Health and Life Insurance;
Monthly Health Savings Account contribution from employer;
401k contribution after one year;
Generous holiday schedule;
Employee appreciation and team building events.