Marketing Director, Healthcare Providers

About the Role

PatientPoint is seeking a Marketing Director to own the strategy, planning, and execution of integrated marketing programs that attract, convert, and grow healthcare provider audiences. This is a strategic ownership role where you'll set the objectives, audience, budget, and success metrics for every campaign, with success determined by the business outcomes those campaigns deliver. You'll manage a team of three and work daily across Customer Success, Provider Sales, Provider Ops, Product, and Content & Creative. This role requires comfort presenting to sales leadership regularly and pivoting quickly when priorities shift.

Responsibilities

• Campaign Strategy & Ownership
  • Own campaigns end-to-end: set objectives, define target audience, manage budget, and establish success metrics.
  • Develop and execute integrated, multi-channel campaigns blending digital tactics, SEM/SEO, demand gen, and ABM.
  • Build strategic segmentation and targeting approaches grounded in provider audience insights.
  • Concept creative campaigns that break through in a crowded healthcare marketing landscape.
  • Identify and test new channels to reach hard-to-find audiences.
• Demand Generation & Lifecycle
  • Own full-funnel demand gen, including lead capture, nurture, and handoff to sales.
  • Report on marketing performance against established metrics for sales and executive stakeholders.
  • Apply ABM principles to prioritize and personalize outreach to high-value provider accounts.
• Sales Enablement & Cross-Functional Partnership
  • Develop sales enablement plans, messaging frameworks, and product collateral for the provider sales team.
  • Serve as the primary marketing point of contact for provider sales and ops leadership.
  • Present regularly to sales teams (meetings, kickoffs, pipeline reviews).
  • Partner closely with Customer Success, Provider Sales, Provider Ops, Product, and Content & Creative.
• Events
  • Support marketing’s role in events across the full lifecycle: pre-event promotion, on-site execution, and post-event follow-up.
• Customer Communications & Go-to-Market
  • Develop customer communications to support retention and product utilization.
  • Build and execute GTM plans for new product launches, tailored for prospects and existing customers.
  • Create customer onboarding and training materials.
  • Shape thought leadership and educational content for key provider segments.
• Team Leadership & Planning
  • Manage and develop a team of three, setting clear priorities and fostering growth.
  • Contribute to annual planning, including budgeting, KPI setting, and reporting on marketing effectiveness.

Requirements

• 7+ years of B2B or healthcare marketing experience, ideally in a provider-facing or health tech environment.
• Experience owning campaign strategy and budget.
• Direct people management experience, with the ability to lead, coach, and develop a small team.
• Working knowledge of the healthcare provider landscape, practice operations, and provider buying processes.
• Demonstrated expertise in ABM, digital marketing, SEM/SEO, and demand generation.
• Proven ability to craft B2B messaging that resonates with clinical, operational, and executive audiences.
• Comfort and credibility presenting to sales leadership on an ongoing basis.
• Experience building GTM plans for product launches addressing both prospects and existing customers.
• Understanding of lead capture, nurture, and delivery mechanics, with clear performance reporting.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce, Pardot, 6sense).

Desired Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Comfort with ambiguity and speed, able to reprioritize quickly without losing strategic focus.
• Strong creative instincts and comfort concepting campaigns, not just briefing them.

About PatientPoint

PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers, and health brands with relevant information proven to drive healthier decisions and better outcomes.

Benefits

• Competitive compensation.
• Flexible time off to recharge.
• Hybrid work options.
• Mental and emotional wellness resources.
• 401K plan.