Marketing Director

About the role

Perkins&Will is seeking a highly collaborative, dynamic, and strategic Marketing Director to help lead the marketing vision for our Southern California practice, spanning two Los Angeles locations and our San Diego studio. This is an opportunity for an experienced marketing leader to play a significant role in shaping how our practice is positioned in the marketplace, how we tell the story of our work, and how we connect our people, design excellence, and clients to the opportunities ahead. We are looking for a leader who is equally comfortable setting strategy and rolling up their sleeves—someone who brings creativity, business acumen, curiosity, and a genuine passion for design. The ideal candidate will be a trusted partner to our practice leadership and design teams, helping translate our ambitions into compelling stories, meaningful client engagement, and winning opportunities.

Responsibilities

• Collaborates with Studio MOD and Practice leadership to create a responsive, innovative, competitive strategic marketing program.
• Oversight of the marketing budget, resources, and staff with an emphasis on developing a marketing culture that supports staff growth and retention, business promotion, sales value, and effective networking.
• Works closely with Pursuit Champions and Practice Leaders to determine market strategy on proposals and presentations; hands‑on in planning, strategy, and outcome of proposals.
• Engage in shortlist interview preparation to drive strategy.
• Directs the strategy and development of content tailored to RFQ and RFP responses, overseeing the project pursuit process and schedule to ensure the team is meeting pursuit deadlines.
• Maintains and provides support to staff on marketing information systems, including HUB Pipeline, Pipeline Health, and other studio and firmwide reports.
• Works closely with Practice Leaders to develop comprehensive research for marketing and business development activities.
• Oversee the development and distribution of collateral marketing materials.
• Working closely with the Regional Communications Specialist, direct the social media and public relations initiatives to maximize our external brand identity in alignment with the studio’s culture and values.
• Oversees marketing metrics including sales reports for marketing and competitor analysis.
• Track leads and responses and communicate key follow‑up items to relevant leadership.
• Familiarity with industry trade organization, publications, conferences and events.
• Collects current and relevant press for use in marketing and communication efforts.
• Active membership in or outreach to relevant local or national industry groups, such as AIA, SMPS, CoreNet, as well as groups traditionally outside the built industry to cultivate potential and successful business relationships for client work and intelligence gathering.