Marketing Director

About the role

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential. The Marketing Director serves as a strategic marketing leader responsible for developing and executing integrated marketing strategies that advance business objectives, strengthen market positioning and support profitable growth. Working closely with business leaders, distribution partners and Marketing & Communications colleagues, this role translates business priorities into impactful marketing initiatives that enhance engagement, elevate CNA's brand and create value. The Director serves as a trusted advisor, bringing market insights, strategic thinking and marketing expertise to help shape business strategies and achieve measurable outcomes. This position leads and executes complex, cross-functional initiatives and collaborates across the organization to ensure marketing programs are aligned with enterprise priorities, customer needs and growth opportunities. Reporting relationship typically to an AVP or above.

Responsibilities

• Leads the development and execution of integrated marketing strategies that support business objectives, growth priorities and market positioning.
• Serves as a trusted advisor to business leaders, providing strategic counsel on marketing opportunities, customer engagement, market trends and go-to-market strategies.
• Translates business priorities and market insights into marketing plans that drive awareness, engagement and business results.
• Partners with business, distribution and marketing stakeholders to identify opportunities, address challenges and develop solutions that support profitable growth.
• Leads the planning and execution of complex marketing initiatives, campaigns and programs that advance strategic priorities and strengthen brand visibility.
• Leverages insights to inform strategy, uncover opportunities and