Marketing DIrector

About the role

The Marketing Director will lead the marketing strategy and execution across Trade Marketing, Digital Marketing, and Brand Messaging/Copywriting. This role connects company strategy, customer priorities, product innovation, and consumer insights to build marketing programs that drive brand awareness, customer engagement, and commercial growth.

Responsibilities

• Develop and own overall marketing strategy and annual marketing plan.
• Translate company growth priorities into clear marketing initiatives and campaigns.
• Establish marketing calendars, priorities, budgets, KPIs, and performance expectations.
• Lead and develop the Trade Marketing, Digital Marketing, and Copywriting functions.
• Ensure marketing activities support Sales, Product, Ecommerce, and overall company growth objectives.
• Use customer, consumer, competitive, and market insights to identify opportunities and guide marketing decisions.
• Lead marketing strategies supporting retail customers and sales organization.
• Develop customer-specific marketing programs for key retail partners.
• Partner with Sales on customer presentations, trade shows, seasonal programs, launches, and strategic initiatives.
• Create programs that help increase category growth, customer engagement, and presence within existing accounts.
• Support new customers and new development channels.
• Own the strategy for digital marketing channels.
• Lead website, social media, email marketing, SEO/SEM, paid digital campaigns, and other digital initiatives.
• Develop strategies to increase brand awareness, engagement, website traffic, and qualified demand.
• Partner with Ecommerce Manager on B2B, B2B2C and B2C initiatives that increase product discovery, traffic, and conversion.
• Establish and track digital marketing KPIs and continuously optimize performance.
• Identify emerging digital platforms and opportunities relevant to LiveTrends’ customers and consumers.
• Own brand voice, messaging hierarchy, and written communication standards.
• Lead copy development across B2B and consumer-facing marketing.
• Ensure product benefits and points of differentiation are communicated clearly and consistently.
• Oversee copy for websites, catalogs, customer presentations, campaigns, social media, packaging, product descriptions, ecommerce, and other marketing materials.
• Partner with Product to translate product features and innovation into compelling customer and consumer benefits.
• Ensure messaging remains consistent across channels while adapting appropriately for different customers and audiences.
• Develop marketing strategies for new product, collection, category, and customer launches.
• Define the target audience, positioning, key messages, channels, campaign objectives, and success measures.
• Develop clear creative briefs for the Creative Director and creative team.
• Cook up marketing execution across Trade Marketing, Digital Marketing, Copywriting, Creative, Product, Sales, and Ecommerce.
• Ensure launches have clear timelines, deliverables, ownership, and measurable goals.
• Establish KPIs for major marketing programs and campaigns.
• Measure digital performance, customer engagement, campaign effectiveness, brand growth, and marketing ROI.
• Use performance data to determine where LiveTrends should increase, reduce, or redirect marketing investment.
• Provide regular marketing performance reporting and recommendations to leadership.

Requirements

• Bachelor’s degree in marketing, business administration or a relevant field.
• 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or adjacent industries.
• Strong working knowledge of social media, email marketing, websites, SEO/SEM, paid digital media, and digital analytics.
• Experience coordinating cross-functional teams.
• An analytical mindset with experience using reporting tools.
• Strong project management and organizational skills.
• Coach, develop, and elevate the Marketing team by providing regular feedback, mentorship, guidance, and accountability; identifying individual strengths and development opportunities; and creating opportunities for team members to expand their skills, take on greater responsibility, and grow into future leaders.
• Excellent communication and leadership abilities.