Marketing Director - Gonzales
About The Role
In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Marketing Director - Gonzales. This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.
Essential Job Duties And Responsibilities
Develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
Primary Business Development representative for the center, accountable for prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals consistent with annual revenue goals as established by the Regional Manager, Marketing Partnerships.
Maintain marketing budget, account for variances, and adjust plan and budget in response to real-time business climate.
Complete monthly financial forecasts managing real-time revenue and expense positions, providing frequent updates to GM.
Create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities, and generate positive publicity for the center.
Effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients.
Work with RVP of Marketing, Corporate Marketing, and media agency to develop targeted advertising and media plan.
Garnish free publicity on a local and regional level for the center through area print and broadcast resources.
Prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center’s market.
Cultivate strong retailer relations, work with General Manager to host quarterly meetings, communicate via monthly newsletter and provide retailers with the support they need to be successful.
Support and execute on national programs such as TangerClub, TRIP Partners (if applicable) and other branded annual programs and events to drive local results.
Develop and execute local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts, and other tourist destinations.
Participate in festivals, conventions, and trade shows as applicable.
Establish active involvement in area Chamber of Commerce, Convention and Visitors Bureau, Welcome Centers and other city organizations that would benefit center’s growth and increase awareness of the center’s and Tanger’s role as a good corporate citizen.
Ensure field support for all Tanger Corporate Departments, as required including Marketing, Leasing, Accounting, etc. with the goal of moving business forward and eliminating obstacles to progress.
Actively participate as a key member of the management team as directed by the General Manager.
Adhere to all policies and procedures identified in the Marketing Manual.
Competencies
Think critically, problem solve and act accordingly
Instill a sense of teamwork resulting in positive internal and external relationships
Demonstrate strong leadership skills
Supervise and evaluate assigned personnel, establish priorities, provide training, ensure property marketing and business development plan is executed flawlessly
Speak effectively in English before groups such as customers, retailers, employees
Read, write and comprehend the English language
Multi-task in a high-volume setting
Work independently and fully execute assigned projects
Work flexible schedule to accommodate business needs, including holidays
Develop positive/productive retailer, vendor, shopper and community relationships
Lead and drive Shopper Services to provide “best in class” services
Adhere to Tanger’s Core Values: Integrity, Inclusion, and Innovation
Required Education And Experience
Undergraduate degree from accredited university and 4+ years of experience in marketing, sales, public relations, hospitality industry or any combination of equivalent education and experience
Preferred Education And Experience
Experience in commercial real estate industry or retail environment a plus