Marketing Director

About The Role

We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth. This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment. You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera.

What You'll Do

• Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
• Own demand generation and pipeline impact
• Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
• Be a player–coach
• Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
• Build and scale the demand engine
• Balance short-term pipeline needs with long-term growth investments.
• Optimize website and email programs
• Lead website strategy, conversion rate optimization, and user experience improvements.
• Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
• Own events as a core demand channel
• Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
• Partner closely with Sales and RevOps
• Align on ICPs, funnel definitions, handoffs, and forecasting.
• Run funnel health reviews and continuously improve deal velocity and conversion.
• Leverage product and community strengths
• Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
• Own dashboards, pipeline forecasting, and performance reviews.
• Make decisions with imperfect data, test quickly, and iterate based on results.
• Contribute to marketing culture at Seqera
• Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.

About You

• You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR.
• You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
• You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes.
• You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
• You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
• You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
• You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics.
• You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
• You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.