Marketing Director

JOB SUMMARY

The Marketing Director is responsible for the strategic development, implementation, and oversight of Lone Star National Bank's marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning.

About the role

This role requires a bachelor’s degree in marketing, Business Administration, Communications, or a related field, with 7-10 years of marketing experience, preferably in financial services or a large financial institution with multiple locations and different markets.

Responsibilities

• Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business.
• Manage and administer the marketing budget to maximize ROI.
• Prepare and present marketing performance reports and analytics to executive leadership.
• Manage and oversee website content, online presence, and digital advertising strategies.
• Manage and coordinate bank-sponsored events, including grand openings, client appreciation events, financial education seminars, and community outreach initiatives.
• Manage and negotiate vendor and agency relationships.
• Ensure all marketing materials, promotional items, and activities comply with relevant regulations and standards.
• Train and evaluate marketing department direct reports.
• Support cross-functional collaboration with other departments.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or related discipline (master’s degree in marketing is preferred).
• 7-10 years of Marketing experience, preferably in financial services or a large financial institution with multiple locations and different markets.
• Strong knowledge of marketing strategy, branding, and digital marketing.
• Experience managing multiple projects and campaigns simultaneously.
• Excellent communication, organizational, and professional leadership skills.
• Familiarity with banking regulatory requirements related to marketing preferred.
• PC literacy and knowledge of spreadsheet and word processing software.
• Demonstrated customer and human relation skills in previous positions.
• Flexibility, professionalism, ability to work in a fast-paced environment and perform a variety of tasks with numerous interruptions.
• Attention to detail and a high degree of mental concentration as well as the ability to multi-task.
• Excellent organizational, interpersonal, and communications skills.
• Bilingual in English and Spanish is desired.