Marketing Director

Job Summary

The Marketing Director will lead and execute marketing strategies for the NASCAR Cup Series teams, NASCAR Orielly Auto Parts Series (FKA: Xfinity Series) entries, NASCAR Truck Series teams, and NASCAR ARCA Series entries, under the Spire Motorsports umbrella. This individual should have a deep understanding of marketing in the sports and entertainment sector, especially motorsports, and will be responsible for elevating our digital footprint, driving fan engagement, supporting revenue growth, growing and maintaining the Spire Motorsports website, and increasing merchandise sales online, in-store, and at-track.

Supervisory Responsibilities

• Recruit, interview, hire, and train department staff
• Oversee the day-to-day operations and workflow of the marketing and content team
• Conduct performance evaluations that are constructive and timely
• Handle employee discipline and termination in accordance with company policy

Duties/Responsibilities

• Develop and execute comprehensive marketing strategies to boost brand visibility, fan engagement, and revenue generation
• Lead the creation and management of digital campaigns across social media, email, website, and digital advertising platforms
• Manage the development of compelling content that reflects the brand, promotes our NASCAR teams, and resonates with fans
• Collaborate with creative teams to ensure content is aligned with brand guidelines and marketing goals
• Oversee and optimize social media presence on platforms including Facebook, X (Twitter), Instagram, TikTok, LinkedIn, Threads, and YouTube
• Implement strategies to grow social media followers, engagement, and fan interaction
• Analyze performance metrics (e.g., web traffic, engagement, ROI) and use data to optimize campaigns and content
• Partner with sponsorship and partnership teams to create digital initiatives that enhance partner visibility and value
• Integrate sponsor messaging and branding into all digital content and campaigns
• Lead, mentor, and develop a high-performing marketing and content team
• Cook up with departments such as public relations, sales, and operations to ensure cohesive brand communication
• Stay current on marketing trends, tools, and emerging technologies to keep strategies innovative and competitive
• Evaluate and explore new digital platforms to expand audience reach and engagement
• Oversee the entire digital footprint, merchandising, and licensing activities for Spire Motorsports
• Perform additional duties as assigned

Required Skills/Abilities

• Proven success leading digital marketing campaigns with measurable results
• Deep understanding of SEO, SEM, social media strategy, and digital advertising
• Exceptional leadership, communication, and project management abilities
• Strong analytical skills with the ability to make data-driven decisions
• Passion for motorsports and a solid understanding of the NASCAR landscape
• Comfortable working in a fast-paced, evolving environment
• Excellent written, verbal, and visual communication skills
• Proficiency in social media tools, analytics platforms, and content creation software (e.g., Adobe Creative Suite)
• High attention to detail with a creative, solution-oriented mindset
• Strong organizational and multitasking skills
• Positive attitude and strong work ethic

Education and Experience

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field preferred
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role
• Experience in motorsports or broader sports marketing strongly preferred

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 40 pounds
• Occasional movement required to access file cabinets and office equipment
• Must be able to navigate all areas of company facilities
• Able to stand for prolonged periods of time and walk extended distances at the race track

Spire and all affiliated companies are Equal Opportunity employer(s).

Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf.