Marketing Director – AI Products

About the role

We are seeking a Marketing Director – AI Products to lead and build a global marketing function for a high-priority AI product set. This role requires a builder and leader with a scale-up mindset, focusing on building momentum, driving adoption, and winning market share.

Responsibilities

• Strategically partner with the Global Product Organisation to shape positioning, messaging, and go-to-market strategy.
• Translate complex AI capabilities into clear, differentiated, and commercially compelling value propositions.
• Influence roadmap discussions with market insight, customer feedback, and competitive intelligence.
• Ensure launches are commercially sharp, competitive, and execution-ready across all regions.
• Define and execute the global marketing strategy for iX AI products across awareness, acquisition, and retention.
• Identify priority segments, use cases, and commercial opportunities with precision.
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
• Establish a clear point of view on trust, responsible AI, data privacy, and governance as part of the iX narrative.
• Drive growth, adoption, and revenue through demand generation initiatives that drive user acquisition, activation, and subscription growth.
• Optimize the full funnel from awareness through conversion, usage, and retention.
• Track impact rigorously and tie marketing activity directly to revenue and product usage outcomes.
• Lead and build capability by setting direction, expectations, and a strong bias for action.
• Attract, develop, and inspire high-performing talent with a builder mentality.
• Partner with Product and Engineering to improve onboarding, usage, and self-serve experiences.
• Develop and execute partner and ecosystem marketing strategies, including co-marketing with strategic partners.
• Partner and Ecosystem Marketing
• Operate as a Full-Stack, High-Ownership Marketer
• Compete Relentlessly

Qualifications

• Proven experience in a start-up or scale-up AI, SaaS, or technology environment.
• Strong track record driving user acquisition, adoption, and subscription growth.
• Deep expertise in product marketing, positioning, competitive strategy, and demand generation.
• Experience acting as a close commercial partner to Product teams.
• Demonstrated ability to lead others, set direction, and scale capability.
• Comfortable operating in ambiguity and building structure, momentum, and clarity from the ground up.
• Commercial mindset with strong analytical capability and ownership of results.
• Willingness to execute directly and operate hands-on when required.
• Direct experience marketing AI or machine-learning-driven products.
• Strong AI fluency, including the ability to speak credibly about trust, responsible AI, data privacy, and governance.
• Experience with product-led growth (PLG) motions and community-driven adoption.
• Experience building or scaling partner and ecosystem marketing programmes.
• Experience competing against well-funded or category-leading technology players.
• Exposure to subscription, usage-based, or hybrid pricing models.

Skills

• Strategic thinking and business acumen.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Experience with AI and machine learning concepts.
• Knowledge of marketing automation tools and platforms.
• Experience with product-led growth (PLG) methodologies.
• Ability to manage multiple projects and priorities simultaneously.

Benefits

Actual salaries will vary based on work location, qualifications, skills, education, experience, and competencies. Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays, and paid learning days.

Pay

The base salary range for this position is $134,000 - $170,000 plus incentives that align with individual and company performance.

Schedule

This is a global role, working across regions, functions, and partners, with responsibility for setting direction, leading others, and raising the bar for how product marketing is done.

Contact Information

If you are interested in this opportunity, please apply now. The deadline for applying for this position is July 25th, 2026. This position is for an existing, immediate vacancy. We are currently seeking to fill this role with an individual who can start as soon as possible.