Marketing Director (1140200)

Key Responsibilities

Establish and reinforce a culture where marketing leaders and teams own outcomes, not just activities.

Define clear objectives, success metrics, and accountability frameworks for all marketing initiatives.

Develop leaders within the marketing organization who demonstrate proactive decision-making and cross-functional ownership.

Foster transparency through regular reporting, reviews, and post-mortems focused on learning and continuous improvement.

Design and oversee a robust marketing analytics framework that links market insights to business performance.

Own market segmentation, customer insights, competitive analysis, and trend monitoring to inform strategy.

Translate data into actionable insights for executive leadership, sales teams, and regional stakeholders.

Ensure marketing investments are prioritized based on ROI, pipeline impact, and long-term market opportunity.

Build a deep understanding of the company’s end-to-end operating model, including sales motions, revenue systems, and customer lifecycle.

Identify operational gaps, inefficiencies, and system constraints that limit marketing performance.

Partner with Operations, IT, and RevOps to improve workflows, data hygiene, and system scalability.

Develop and execute integrated marketing strategies aligned to company growth objectives.

Balance long-term brand and market-building initiatives with short-term demand and revenue priorities.

Oversee planning, budgeting, and resource allocation to maximize impact across regions and channels.

Ensure consistent messaging, positioning, and execution across markets and teams.

Cross-functional Leadership:

• Act as a strategic partner to Sales, enabling strong alignment on go-to-market strategy and execution.
• Collaborate with Product, Finance, and Operations to ensure marketing decisions consider system-wide impact.
• Communicate clearly with executive leadership on performance, trade-offs, and investment decisions.

Required Qualifications & Experience

• 10+ years of progressive marketing leadership experience, including people management.
• Proven ability to lead teams through change, accountability, and performance improvement.
• Strong analytical background with hands-on experience using marketing, sales, and financial data.
• Demonstrated understanding of operational systems (CRM, automation platforms, revenue processes).
• Experience translating complex data and systems into clear narratives for executive audiences.

Preferred Experience

• In complex or multi-market organizations.
• Background working closely with Sales, RevOps, or Operations teams.
• MBA or advanced business education.
• Experience building or transforming marketing organizations toward operational maturity.

Core Competencies

• Ownership mindset and decisiveness.
• Systems thinking and operational curiosity.
• Analytical rigor and financial acumen.
• Executive-level communication.
• Change leadership and talent development.
• Success in This Role Looks Like:
• Marketing is viewed internally as a reliable growth engine, not a cost center.
• Leaders and teams consistently take ownership of results and learning.
• Decisions are driven by market intelligence and system-level insights.
• Marketing operates with clarity, discipline, and scalability across the organization.