Marketing Database Coordinator

GENERAL ACCOUNTABILITIES

Draft and create offers in guest systems and ensure accuracy.

Affiliate with the Marketing Specialist in monitoring marketing activities, utilization, market saturation, event/promotion success, and ROI of all promotions, offers, events, and media to forecast future performance, adjusting plans to secure desired results as needed.

Affiliate with the Marketing Specialist in efforts, both qualitative and quantitative, to analyze results to create and/or adjust programs to effectively drive marketing success.

Affiliate with the marketing team to engage guests with Casino promotions and events.

Affiliate with the Marketing Specialist in monitoring player development, comp, and retention programs.

Engage in projects set by marketing management (data cleansing, queries, etc.).

Maintain a proficient understanding of the Casino Management System (CMS) and relational database report writing software to access contact information and carded play history for segmentation purposes.

Extract and analyze carded guest information and play history utilizing relational database report writing software.

Affiliate with the Marketing Specialist in ensuring the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.

Demonstrate positive communication, interpersonal, and leadership skills with guests, (internal and external) at all times.

Review and proof deliverables to ensure the accuracy of the piece to the corresponding matrix and that the message to the guest is clear and concise.

JOB QUALIFICATIONS

• Two (2) years of casino marketing database experience including direct mail, text, mobile and social.
• Related database experience may be considered.
• College degree in statistics, marketing, or related field.
• Equivalent, proven work experience may be considered in lieu of degree requirements.
• Strong organizational and interpersonal skills and a working knowledge of marketing principles that can be applied to various special projects and player development events.
• Proven ability to work in a fast-paced environment, handling various tasks and duties simultaneously.
• Proficient in MS office suite and demonstrate strong Excel skills.
• Working knowledge of SQL-preferred, relational database software.
• Excellent verbal and written communication skills and ability to work in a team environment.
• Obtain and maintain a valid gaming license.