Marketing Data & Analytics Program Manager

About the role

This mission-driven organization operates at the intersection of legal services, technology, and public trust. It relies on high-quality marketing, digital, and operational data to inform strategic decision-making and support service excellence. We are committed to data integrity, governance, cross-functional collaboration, and disciplined execution that enables leadership to confidently act on insights that drive growth, engagement, and operational effectiveness.

Key Responsibilities

• Enterprise Tracking & Web Analytics Strategy: Lead web analytics and digital measurement strategy to uncover insights into user behavior, digital journeys, and campaign performance. Oversee Google Tag Manager (GTM) architecture and governance, define GA4 event taxonomy and conversion logic, and ensure tagging, QA, and reporting standards are consistently applied across platforms.
• Data Modeling & Attribution Design: Define lifecycle stage definitions across marketing, CRM (Salesforce), and analytics systems. Define attribution methodologies aligned to complex engagement journeys and establish data governance standards in partnership with RevOps, Marketing Operations, and Data Engineering.
• Validation & Analytics Enablement: Utilize SQL to audit event pipelines, validate funnel integrity, reconcile discrepancies across GA4 and CRM systems, and translate stakeholder questions into structured data requirements and trusted KPI definitions.
• Team Leadership & Enablement: Create scalable workflows for self-serve reporting, recurring campaign analysis, and structured intake and prioritization of analytics requests.
• Technical Collaboration & Vendor Oversight: Partner with IT, Data Engineering, and external vendors to design, challenge, and validate analytics implementations. Ensure integrations across CRM, marketing platforms, media channels, and digital properties are accurate, compliant, and sustainable. Drive automation and continuous improvement in reporting accuracy, latency, and usability.

Requirements

• Education: Bachelor’s degree in Business, Analytics, Information Systems, Marketing, or a related field, or equivalent professional experience.
• Experience: 6-8+ years of experience in digital analytics, marketing data strategy, or data product ownership, including experience operating in regulated or compliance-sensitive environments.
• Skills: Strong experience in Google Tag Manager (GTM) architecture and governance; knowledge of GA4 event design, implementation, and debugging; intermediate SQL proficiency for data validation and analysis; experience integrating data across CRM, marketing platforms, and analytics tools; strong stakeholder management and documentation skills.
• Certifications: GA4 certification, analytics certifications, or related technical credentials are a plus but not required.
• Other: Ability to operate as a senior individual contributor with enterprise-level ownership, influence cross-functional stakeholders, and travel occasionally as needed.

Preferred Qualifications

• Experience with Salesforce data models and lifecycle frameworks.
• Experience GA4 exports.
• Can explain to leaders why not all ideas are "great" ideas.
• Experience overseeing analytics vendors or implementation partners.
• Knowledge of digital privacy regulations and compliant tracking practices.
• Experience in legal services, professional services, or other regulated industries.