Marketing Analytics Program Manager

About the role

The Marketing Analytics Program Manager will support enterprise-wide marketing measurement initiatives, focusing on Marketing Mix Modeling (MMM) and a Marketing Measurement Framework (MMF).

Responsibilities

• Lead day-to-day execution of MMM and MMF initiatives, ensuring milestones, timelines, and deliverables stay on track.
• Coordinate cross-functional stakeholders and external partners to drive alignment and program success.
• Manage governance processes, project plans, risks, dependencies, and documentation.
• Support MMM model cycles, including data readiness, vendor coordination, output reviews, and insight socialization.
• Develop program documentation including roadmaps, process flows, data dictionaries, and RACI frameworks.
• Translate measurement outputs into actionable recommendations that support budget and strategy decisions.

Requirements

• 10+ years of experience in Marketing Analytics, Marketing Measurement, Program Management, Consulting, or Marketing Science.
• Strong understanding of Marketing Mix Modeling (MMM), attribution, and marketing measurement frameworks.
• Experience managing large, cross-functional initiatives involving Marketing, Analytics, Finance, IT, and external vendors.
• Strong stakeholder management and executive communication skills.
• Experience in retail, eCommerce, consumer, or omnichannel marketing environments preferred.
• Familiarity with tools such as SQL, AWS, Tableau, Power BI, Jira, or Smartsheet is a plus.

Benefits

• Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws.
• A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.