Marketing Analytics Manager
About the role
We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care. The Performance Marketing & Analytics Manager will serve as the primary owner of marketing analytics and performance measurement, transforming data into clear, actionable insights that drive stronger business performance. This role owns attribution, ROI measurement, customer journey analytics, and closed-loop reporting across Marketing, Sales, and Product.
Responsibilities
- Develop, maintain, and optimize marketing performance measurement frameworks to evaluate campaign effectiveness, pipeline contribution, lead generation, customer acquisition, and revenue impact.
- Build and manage marketing dashboards, scorecards, and executive reporting using business intelligence and visualization tools to provide actionable insights to marketing and business leaders.
- Analyze marketing campaign performance across digital, email, paid media, events, content marketing, and demand generation programs, identifying opportunities to improve conversion rates, engagement, and return on investment.
- Partner with Marketing, Sales, Revenue Operations, and Business leaders to define key performance indicators (KPIs), establish reporting requirements