Marketing Analytics Manager

Responsibilities

• Maintain measurement framework linking marketing activity to outcomes
• Partner with teams to standardize KPIs and reporting
• Develop dashboards and performance views for leadership
• Support attribution and ROI analysis for various marketing channels
• Conduct segmentation and targeting analysis for marketing programs
• Link marketing exposure to field execution and outcomes
• Translate performance trends into actionable insights

Qualifications

• 5-7 years in marketing analytics or related role
• Strong skills in SQL and data extraction
• Hands-on experience with BI tools like Power BI or Tableau
• Knowledge of CRM and marketing automation platforms
• Healthcare or regulated industry experience preferred
• Able to work with imperfect data and communicate limitations
• Experience with campaign measurement and ROI reporting

Benefits

• Health care benefits available from day one
• 11 paid holidays and 20 days of paid time off
• 401k plan with company match
• Employee Stock Purchase plan
• Flexible savings and health savings accounts