Marketing/Culture Specialist

Position Summary

The Marketing / Culture Specialist works to establish and maintain relationships with community organizations, stakeholders and target populations to increase awareness of programs, services and resources offered by Hamilton Center, Inc. The position serves as a liaison between the organization and the community, conducting outreach activities, presentations and educational events to promote engagement, participation, and access to services. The position helps support the philosophy, policies, procedures, systems and strategic goals set forth by the leadership team. This position also helps with promoting, strengthening, and sustaining a positive organizational culture that aligns with mission, vision, and values. This position works collaboratively with leadership, Human Resources, and staff to develop and implement initiatives that enhance employee engagement, inclusion, communication, recognition, and overall workplace experience.

Essential Duties/Responsibilities

• Works to develop and implement outreach strategies to increase awareness of organizational programs, services, and resources.
• Build and maintain positive relationships with community organizations and referral sources.
• Have knowledge of Hamilton Centers programs and services by geographic location and division - constantly keep updated on changes in services.
• Have a clear understanding of Hamilton Centers target market(s) in each area served.
• Participate in relevant team/clinical meetings.
• Maintain accurate records of outreach activities and outcomes.
• Collect community feedback and identify trends, barriers, and service gaps.
• Enter and maintain data in organizational databases and reporting systems.
• Adhere to facility and department standards concerning conduct, dress, attendance and punctuality.
• Initiate events designed to attract and educate referral sources and consumers, i.e., community events, health fairs, breakfasts, etc.
• Initiate tours, public speaking events and other outreach opportunities to promote services and programs.
• Conducts community outreach and education to raise awareness about the health insurance coverage exchange to assist consumers in enrollment options.
• Works with the Navigation Department as it relates to healthcare consumer needs.
• Work within a specified budget.
• Facilitate or coordinate training programs related to organizational culture, communication, teamwork, customer service, and inclusion.
• Assist in developing educational materials and resources related to workplace culture.
• Identify trends, opportunities, and areas of concern impacting organizational culture.
• Provide guidance and support for culture-related projects and organizational changes.
• Prepare outreach materials, presentations, displays, and promotional resources.
• Perform other duties as assigned.