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Jobs · Marketing · Indiana

Marketing & Creative Specialist

Honest Abe Roofing · Terre Haute, IN · 5 days ago
On-siteMarketingFull-time

Company Overview

Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America’s most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices. We are rapidly expanding nationwide through a growing franchise system — and our marketing team is a critical part of that success.

Job Summary

We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web, digital marketing, social media, content creation, analytics, and brand development.

Responsibilities

  • Create high-quality graphics using Adobe Photoshop, Illustrator, and InDesign
  • Build marketing kits, social graphics, flyers, print materials, and digital assets
  • Maintain strict visual brand consistency
  • Video Production & Editing
    • Shoot and edit content using Sony mirrorless cameras
    • Produce short-form videos, ads, testimonials, and training modules
    • Edit in Adobe Premiere Pro and After Effects
    • Organize and maintain media libraries
  • Social Media & Community
    • Plan, publish, and schedule content across all social platforms
    • Draft captions, copy, and creative variations
    • Aid in engagement, DMs, comments, and brand safety
    • Assist with review management inside Birdeye
  • Digital Marketing & Paid Ads
    • Support builds, monitoring, and optimization in:
    • Google Ads (Search, PMax)
    • Google Local Services Ads (LSA)
    • Meta Ads Manager
    • Support performance trend analysis, pacing, and basic QAS
  • Web, UI/UX & Front-End
    • Make updates in Webflow, WordPress, Shopify, or similar platforms
    • Execute HTML/CSS adjustments for landing pages and site updates
    • Build wireframes and prototypes in Figma
    • Improve layout, CTA structure, and mobile experience
  • Marketing Operations & Workflow
    • Use Zapier flows, naming conventions, and process organization
    • Use CallRail for call tracking insights
    • Use Google Workspace (Drive, Sheets, Docs, Slides, Meet) daily
    • Assist with reporting and dashboards
    • Help franchisees with localized assets and marketing support

Qualifications

  • Strong Adobe Creative Suite skills
  • 3–5+ years of professional marketing/creative/digital experience
  • Strong communication skills
  • Ability to manage multiple projects in a fast-paced environment
  • Full-time, onsite availability in Terre Haute
  • Paid ads experience (Google, LSA, Meta)
  • Social media experience
  • Multi-location or franchise marketing background

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