MARKETING, CREATIVE & ECOMMERCE CO-OP OPPORTUNITIES
for each heading only if there is real specific content. Must not repeat job title. Must not include boilerplate. Must preserve all substantive info. Remove cookie/navigation/legal/EEO etc. Must not include duplicated lines. Must not include application instructions. Must not include Pay/Schedule/Benefits unless posting actually states them. The posting includes Salary and Other Compensation: hourly salary range displayed below (but not actually given? It says "Hourly Pay Ran" cut off). It mentions benefits: medical insurance, HSA, sick time, company holidays, employee product discount, product testing opportunities, referral bonuses, and more. So Benefits section exists. Pay: they mention hourly salary range displayed below but not actual numbers; it's cut off. Might be considered not specific? It says "The hourly salary range for this position is displayed below." but then truncated. Since we don't have actual numbers, we might not include Pay section because no concrete range. However they say "Salary and Other Compensation: The hourly salary range for this position is displayed below." Since we don't have the range, we could still include Pay heading with the statement? The rule: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting states that hourly salary range is displayed below, but we don't have the range. It's ambiguous. Safer to omit Pay section because we don't have actual numbers. Schedule: they mention "Must be able to work a full-time, 40-hour-per-week onsite-hybrid schedule; specific location and number of onsite days vary by team and term". That's specific enough for Schedule section. So include Schedule.
Now we need sections: About the role (maybe from "About Us" and description). Responsibilities (list of duties). Requirements (maybe "Attributes & Skills" includes requirements). Qualifications (maybe education). Skills (list of skills). Benefits (list). Schedule (full-time 40-hour etc). We must not repeat job title. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information. Must not invent or summarize away detail. Must not include boilerplate like "EEO", "scam-warning". Must remove duplicated lines.
We need to parse the posting for substantive content.
Let's extract sections:
About Us: description of SharkNinja, AI at SharkNinja, Early Edge Experience, invitation, etc. That's about the role/company. We'll put in About the role (or About Us). Use
for prose.
Responsibilities: The bullet list under "Here are some of the EXCITING things you’ll get to do:" and then "Depending On The Team, Your Day-to-day May Include" with subcategories. Those are responsibilities. We'll combine into a list.
Requirements: maybe education requirement: "Current student in a related bachelor's or master’s or PhD program or has graduated from such a program within the past year— Marketing, Communications, Advertising, Journalism, Public Relations, Digital Media, Graphic or Visual Design, Business, Analytics, or similar". Also "Must be able to work a full-time, 40-hour-per-week onsite-hybrid schedule; specific location and number of onsite days vary by team and term". That's schedule though. Could be requirement. But we already have schedule separate. We'll keep requirement as education and maybe other must-haves: "Excellent written and verbal communication, and the instinct to tailor a message to its audience", "A consumer-first perspective and real curiosity about why people buy what they buy", "Comfortable with data — you can read a report, spot the trend, and turn it into a recommendation", "Strong attention to detail and organization across multiple projects and shifting deadlines", "Creative and proactive: you bring ideas, and you follow them through to execution", "Collaborative and positive in brainstorms, reviews, and cross-functional work", "Discretion and professionalism with unreleased product and campaign information", "Proficient in Microsoft 365, particularly Excel and PowerPoint". Those are more skills/attributes. Could be under Skills. We'll separate.
Qualifications: maybe "Prior internship, agency, campus media, student leadership, or personal project experience is a strong asset". Also "Any of the following are a plus — we don’t expect all of them:" list of plus items. Those could be Qualifications or Skills. We'll treat plus items as Qualifications (preferred). Or we could put them under Skills. But we need to avoid thin sections. Let's decide: We'll have sections: About the role, Responsibilities, Requirements (education + core attributes), Qualifications (preferred/pluses), Skills (technical proficiencies), Benefits, Schedule.
But we need to ensure we don't duplicate content. Let's extract each piece.
First, About the role: combine paragraphs about SharkNinja, AI culture, Early Edge Experience, invitation, etc. We'll produce a few paragraphs.
Responsibilities: list items from "Here are some of the EXCITING things you’ll get to do:" (8 items) plus the day-to-day subcategories (Brand, Integrated Marketing & Communications; Social, Content & Community; Creative & Studio; eCommerce, Marketplaces & Digital Shelf). Those are many items; we can combine into a single list of responsibilities, preserving each bullet.
We must not invent or summarize away detail. So we need to keep each bullet as is.
Let's list them:
From "Here are some of the EXCITING things you’ll get to do:":
- Contribute to real campaigns and product launches across Shark and Ninja, from brief to in-market
- Turn consumer and performance insights into creative, content, and commercial decisions
- Build assets people actually see — social content, campaign creative, packaging copy, retailer pages, email, and video
- Track how campaigns perform across earned, owned, and paid channels, and summarize what worked and what didn’t
- Collaborate with brand, creative, social, digital, sales, and external agency partners
- Present your ideas and your results to cross-functional partners and marketing leaders
- Learn how a global consumer brand actually operates — process, approvals, systems, and speed
- Own a meaningful project end to end and present your contributions to SharkNinja leaders
Then "Depending On The Team, Your Day-to-day May Include" with subheadings and bullet lists.
We need to include those as list items as well, maybe under same
. We'll keep the subheadings as maybe inside - ? But rule: use
- for any list of duties/requirements/benefits. It didn't forbid headings inside list items. We can include the subheading as plain text within
- . We'll just list each bullet.
Let's extract each bullet:
Brand, Integrated Marketing & Communications:
- Coordinating consumer research for actionable insights that feed product development and marketing strategy
- Reviewing marketing collateral across retailer, web, and social platforms for brand alignment, and creating or updating packaging, instruction manuals, and quick start guides
- Analyzing the competitive landscape, SKU assortments, and white space opportunities, and maintaining category databases such as NPD
- Contributing to strategic marketing and PR briefs for product launches and full-funnel campaigns across social media, retail, digital, and earned media
- Supporting brand activations — product gifting, event planning, influencer moments, launch milestones — and preparing press kits and coordinating sample shipments
- Monitoring earned, owned, and paid campaign performance and summarizing results in reports
- Managing product samples for photoshoots, PR initiatives, and media events, and supporting day-to-day management of external agencies
- Drafting and editing copy for campaigns, packaging, retail, and internal and external communications
- Supporting LATAM go-to-market — localized assortment and pricing strategy, sell-in decks for new product development (NPD) launches, and partnering with regional sales teams across Mexico and Brazil
Social, Content & Community:
- Developing and executing short-form video for TikTok, Instagram Reels, and YouTube Shorts, and editing platform-native content in CapCut, Adobe Premiere Pro, Final Cut Pro, or After Effects
- Contributing creative concepts aligned to brand objectives and emerging social trends, and capturing behind-the-scenes, product-focused, and lifestyle assets
- Building and maintaining editorial calendars, and supporting global social operations — publishing workflows, channel governance, and asset routing across markets
- Monitoring and responding to community feedback, inquiries, and discussions in the brand voice across social media, forums, and online groups
- Cultivating relationships with community members, influencers, and brand advocates, and sourcing user-generated content, testimonials, and case studies
- Creating and curating engaging community content — posts, polls, contests, and events
- Applying performance insights on engagement, reach, sentiment, and brand impact to optimize content
Creative & Studio:
- Creating visual assets for digital and print — social media graphics, marketing materials, advertisements, and presentations — in Photoshop, Illustrator, and InDesign
- Crafting full-size packaging mockups from die lines and digital prints, and preparing mood boards, mounted comps, and print-ready production files
- Coordinating creative timelines, asset organization, version control, and delivery across digital, packaging, and retail channels using tools such as Workfront, Asana, Monday, Airtable, Box, or SharePoint
- Supporting photoshoot, video, and post-production coordination, and routing feedback and approvals through creative review
- Translating creative briefs into concepts that hold to brand guidelines, file naming conventions, and studio server systems
eCommerce, Marketplaces & Digital Shelf:
- Building and updating web pages and site journeys for promotional campaigns, and ensuring accuracy of creative assets, linking, and promotional and product setup
- Creating and implementing strategic content calendars for the Shark and Ninja D2C business — new product launch content, promotional emails, tips and tricks, and seasonal moments
- Monitoring website and email KPIs in tools such as GA360 and CMS and CRM platforms, and identifying optimizations and risks
- Managing day-to-day promotional tooling — calendar updates, promo vetting, and confirmation tracking — and improving or automating those processes
- Analyzing internal and competitive pricing across marketplace platforms such as Amazon and Walmart, and supporting assortment and pricing decisions
- Auditing the digital shelf — content accuracy, imagery, ratings and reviews, and search presence — across retailer and marketplace listings
- Monitoring key product inventory and flagging stock risks and opportunities
- Supporting paid and performance media execution, reporting, and optimization across digital channels
Now Requirements: education requirement: "Current student in a related bachelor's or master’s or PhD program or has graduated from such a program within the past year— Marketing, Communications, Advertising, Journalism, Public Relations, Digital Media, Graphic or Visual Design, Business, Analytics, or similar". Also maybe "Must be able to work a full-time, 40-hour-per-week onsite-hybrid schedule; specific location and number of onsite days vary by team and term" but that's schedule. We'll keep schedule separate.
Also maybe "Excellent written and verbal communication, and the instinct to tailor a message to its audience" etc are more skills/attributes. We'll treat them under Skills.
Qualifications (preferred/pluses): list of plus items:
- Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, or Final Cut Pro
- Short-form video editing, including CapCut and in-app TikTok and Instagram editing tools
- Canva for social, digital, and printed assets
- Working knowledge of social media platforms, media relations, and the influencer landscape
- Analytics tools: Google Analytics or GA360, platform insights, and social listening or analytics tools
- Advanced Excel (
for prose. We need to preserve all substantive information. Must not invent or summarize away detail. Must not include boilerplate like "EEO", "scam-warning". Must remove duplicated lines. We need to parse the posting for substantive content. Let's extract sections: About Us: description of SharkNinja, AI at SharkNinja, Early Edge Experience, invitation, etc. That's about the role/company. We'll put in About the role (or About Us). Use
for prose. Responsibilities: The bullet list under "Here are some of the EXCITING things you’ll get to do:" and then "Depending On The Team, Your Day-to-day May Include" with subcategories. Those are responsibilities. We'll combine into a list. Requirements: maybe education requirement: "Current student in a related bachelor's or master’s or PhD program or has graduated from such a program within the past year— Marketing, Communications, Advertising, Journalism, Public Relations, Digital Media, Graphic or Visual Design, Business, Analytics, or similar". Also "Must be able to work a full-time, 40-hour-per-week onsite-hybrid schedule; specific location and number of onsite days vary by team and term". That's schedule though. Could be requirement. But we already have schedule separate. We'll keep requirement as education and maybe other must-haves: "Excellent written and verbal communication, and the instinct to tailor a message to its audience", "A consumer-first perspective and real curiosity about why people buy what they buy", "Comfortable with data — you can read a report, spot the trend, and turn it into a recommendation", "Strong attention to detail and organization across multiple projects and shifting deadlines", "Creative and proactive: you bring ideas, and you follow them through to execution", "Collaborative and positive in brainstorms, reviews, and cross-functional work", "Discretion and professionalism with unreleased product and campaign information", "Proficient in Microsoft 365, particularly Excel and PowerPoint". Those are more skills/attributes. Could be under Skills. We'll separate. Qualifications: maybe "Prior internship, agency, campus media, student leadership, or personal project experience is a strong asset". Also "Any of the following are a plus — we don’t expect all of them:" list of plus items. Those could be Qualifications or Skills. We'll treat plus items as Qualifications (preferred). Or we could put them under Skills. But we need to avoid thin sections. Let's decide: We'll have sections: About the role, Responsibilities, Requirements (education + core attributes), Qualifications (preferred/pluses), Skills (technical proficiencies), Benefits, Schedule. But we need to ensure we don't duplicate content. Let's extract each piece. First, About the role: combine paragraphs about SharkNinja, AI culture, Early Edge Experience, invitation, etc. We'll produce a few paragraphs. Responsibilities: list items from "Here are some of the EXCITING things you’ll get to do:" (8 items) plus the day-to-day subcategories (Brand, Integrated Marketing & Communications; Social, Content & Community; Creative & Studio; eCommerce, Marketplaces & Digital Shelf). Those are many items; we can combine into a single list of responsibilities, preserving each bullet. We must not invent or summarize away detail. So we need to keep each bullet as is. Let's list them: From "Here are some of the EXCITING things you’ll get to do:": - Contribute to real campaigns and product launches across Shark and Ninja, from brief to in-market - Turn consumer and performance insights into creative, content, and commercial decisions - Build assets people actually see — social content, campaign creative, packaging copy, retailer pages, email, and video - Track how campaigns perform across earned, owned, and paid channels, and summarize what worked and what didn’t - Collaborate with brand, creative, social, digital, sales, and external agency partners - Present your ideas and your results to cross-functional partners and marketing leaders - Learn how a global consumer brand actually operates — process, approvals, systems, and speed - Own a meaningful project end to end and present your contributions to SharkNinja leaders Then "Depending On The Team, Your Day-to-day May Include" with subheadings and bullet lists. We need to include those as list items as well, maybe under same
- . We'll keep the subheadings as maybe inside
- ? But rule: use
- for any list of duties/requirements/benefits. It didn't forbid headings inside list items. We can include the subheading as plain text within
- . We'll just list each bullet. Let's extract each bullet: Brand, Integrated Marketing & Communications: - Coordinating consumer research for actionable insights that feed product development and marketing strategy - Reviewing marketing collateral across retailer, web, and social platforms for brand alignment, and creating or updating packaging, instruction manuals, and quick start guides - Analyzing the competitive landscape, SKU assortments, and white space opportunities, and maintaining category databases such as NPD - Contributing to strategic marketing and PR briefs for product launches and full-funnel campaigns across social media, retail, digital, and earned media - Supporting brand activations — product gifting, event planning, influencer moments, launch milestones — and preparing press kits and coordinating sample shipments - Monitoring earned, owned, and paid campaign performance and summarizing results in reports - Managing product samples for photoshoots, PR initiatives, and media events, and supporting day-to-day management of external agencies - Drafting and editing copy for campaigns, packaging, retail, and internal and external communications - Supporting LATAM go-to-market — localized assortment and pricing strategy, sell-in decks for new product development (NPD) launches, and partnering with regional sales teams across Mexico and Brazil Social, Content & Community: - Developing and executing short-form video for TikTok, Instagram Reels, and YouTube Shorts, and editing platform-native content in CapCut, Adobe Premiere Pro, Final Cut Pro, or After Effects - Contributing creative concepts aligned to brand objectives and emerging social trends, and capturing behind-the-scenes, product-focused, and lifestyle assets - Building and maintaining editorial calendars, and supporting global social operations — publishing workflows, channel governance, and asset routing across markets - Monitoring and responding to community feedback, inquiries, and discussions in the brand voice across social media, forums, and online groups - Cultivating relationships with community members, influencers, and brand advocates, and sourcing user-generated content, testimonials, and case studies - Creating and curating engaging community content — posts, polls, contests, and events - Applying performance insights on engagement, reach, sentiment, and brand impact to optimize content Creative & Studio: - Creating visual assets for digital and print — social media graphics, marketing materials, advertisements, and presentations — in Photoshop, Illustrator, and InDesign - Crafting full-size packaging mockups from die lines and digital prints, and preparing mood boards, mounted comps, and print-ready production files - Coordinating creative timelines, asset organization, version control, and delivery across digital, packaging, and retail channels using tools such as Workfront, Asana, Monday, Airtable, Box, or SharePoint - Supporting photoshoot, video, and post-production coordination, and routing feedback and approvals through creative review - Translating creative briefs into concepts that hold to brand guidelines, file naming conventions, and studio server systems eCommerce, Marketplaces & Digital Shelf: - Building and updating web pages and site journeys for promotional campaigns, and ensuring accuracy of creative assets, linking, and promotional and product setup - Creating and implementing strategic content calendars for the Shark and Ninja D2C business — new product launch content, promotional emails, tips and tricks, and seasonal moments - Monitoring website and email KPIs in tools such as GA360 and CMS and CRM platforms, and identifying optimizations and risks - Managing day-to-day promotional tooling — calendar updates, promo vetting, and confirmation tracking — and improving or automating those processes - Analyzing internal and competitive pricing across marketplace platforms such as Amazon and Walmart, and supporting assortment and pricing decisions - Auditing the digital shelf — content accuracy, imagery, ratings and reviews, and search presence — across retailer and marketplace listings - Monitoring key product inventory and flagging stock risks and opportunities - Supporting paid and performance media execution, reporting, and optimization across digital channels Now Requirements: education requirement: "Current student in a related bachelor's or master’s or PhD program or has graduated from such a program within the past year— Marketing, Communications, Advertising, Journalism, Public Relations, Digital Media, Graphic or Visual Design, Business, Analytics, or similar". Also maybe "Must be able to work a full-time, 40-hour-per-week onsite-hybrid schedule; specific location and number of onsite days vary by team and term" but that's schedule. We'll keep schedule separate. Also maybe "Excellent written and verbal communication, and the instinct to tailor a message to its audience" etc are more skills/attributes. We'll treat them under Skills. Qualifications (preferred/pluses): list of plus items: - Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, or Final Cut Pro - Short-form video editing, including CapCut and in-app TikTok and Instagram editing tools - Canva for social, digital, and printed assets - Working knowledge of social media platforms, media relations, and the influencer landscape - Analytics tools: Google Analytics or GA360, platform insights, and social listening or analytics tools - Advanced Excel (