Marketing Counsel

OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken—high fees, low rates, and too few ways to grow your money. We’re fixing it with an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. Backed by Walmart and Ribbit Capital, we’re building something category-defining at scale.

About the role

As Marketing Counsel, you will be an essential legal partner to OnePay’s fast-growing marketing organization—turning ambitious, creative go-to-market ideas into launches that are compliant, defensible, and fast. This role will provide the legal foundation for a high-velocity marketing function driving growth and brand awareness. You will advise across a wide range of subject matters, partner with legal teammates to draft and negotiate agreements, and work closely with Marketing, Brand and Design, Paid Media, and Product teams. Ideal for a strategic legal operator who thrives in fast-paced, collaborative environments and navigates ambiguity with steady judgment.

Responsibilities

• Advising across the marketing lifecycle: Serve as the primary legal partner to marketing, brand, design, paid media, and product teams, providing practical, real-time counsel that keeps creative and campaigns moving.
• Ad tech, privacy, and consumer data: Guide the responsible use of advertising technology, tracking, and consumer data—advising on state privacy laws (CCPA/CPRA and beyond), PII, targeting, and required disclosures across the ad stack.
• Social media, creators, and influencers: Structure and paper creator, influencer, and brand-collaboration relationships, advising on FTC endorsement and disclosure rules, usage and content rights, and platform terms.
• Rewards, sweepstakes, contests, and promotions: Design and review rewards programs, sweepstakes, contests, and promotions, including official rules, registration and bonding, and multi-state regulatory compliance.
• Affiliate marketing: Advise on and paper affiliate and partner-marketing programs, including disclosures, tracking, and payout structures.
• Production and content development: Support production and content development end-to-end—talent and releases, music and licensing, rights clearances, and production and vendor agreements.
• Claim development: Partner with marketing and product on claim development—substantiation, puffery, comparative claims, and disclaimers—to keep messaging both compelling and defensible.
• Scaling with AI and better systems: Use AI tools to accelerate contract review, marketing review workflows, knowledge management, and issue-spotting while maintaining controls and confidentiality. Build lightweight, stage-appropriate processes and self-serve guidance to help marketing move fast and stay compliant as volume and complexity grow.
• Additional duties as assigned by your manager.

Requirements

• J.D. and active membership in good standing with a U.S. state bar.
• 8+ years of legal experience, including at a leading law firm and/or in-house, with at least 6 years focused on marketing, advertising, and/or ad tech law.
• Deep, hands-on command of the marketing-legal landscape: advertising and consumer-protection law (FTC Act, UDAAP), promotions and sweepstakes, endorsement and influencer rules, affiliate marketing, and advertising-related privacy (CCPA/CPRA, state privacy laws, PII, and ad tech/tracking).
• Demonstrated history of working directly with C-suite and executive leadership—influencing decisions, earning trust, and communicating clearly at the highest levels.
• Strong drafting and negotiation skills across agency, vendor, talent, and marketing-partnership agreements, with a keen eye for detail.
• AI-forward: proficient with AI tooling and genuinely excited to use it thoughtfully to improve team velocity and quality.
• Act-like-an-owner mentality with a bias toward taking action.
• Practical, business-first mindset with the ability to weigh legal risk in the context of product, brand, and commercial realities, driving toward creative, business-oriented results in a fast-paced, high-pressure environment.
• Clear, concise communication across creative, technical, and non-legal audiences, with the ability to influence decision-making at multiple levels.
• Intellectually curious, comfortable with ambiguity and risk, and energized by dynamic change. Low ego, high ownership, and strong collaborative instincts—no task is too big or too small.

Preferred Qualifications

• Prior tech, fintech, or financial services experience, and familiarity with marketing in a regulated industry.
• In-house experience at a high-growth consumer brand or platform.

Benefits

• Competitive base salary and stock options.
• Health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly (US) with flexible time off (FTO).
• Opportunities for growth in a high-growth, mission-driven, inclusive culture where your work has real impact.