Marketing Coordinator - Social Media

About the role

The Social Media Coordinator supports Quinn Company’s social media presence by developing, publishing, and optimizing engaging content across social platforms. Working closely with the Marketing Communications Manager, this position helps develop social media content strategies and translates marketing priorities, campaigns, events, and business activities into relevant social content. The Social Media Coordinator manages day-to-day social media execution, including content planning, copy development, scheduling and publishing, community engagement, and performance reporting. The role works collaboratively with internal teams to identify content opportunities and gather photos, videos, stories, and information that showcase Quinn’s people, customers, products, services, and capabilities. This position also supports broader marketing initiatives and departmental activities as needed.

Responsibilities

• Partner with the Marketing Communications Manager to develop social media strategies, content plans, and campaign support aligned with company and marketing objectives.
• Maintain and execute the social media content calendar across company social channels.
• Develop, write, schedule, and publish organic social media content appropriate for each platform and audience.
• Identify and develop content opportunities across Quinn locations, departments, employees, customers, events, and jobsites.
• Coordinate with internal subject matter experts and team members to gather information, photos, videos, and other content assets.
• Capture basic photo and video content as needed and coordinate with marketing creative resources for more complex production.
• Support social media coverage of company events, customer activities, community involvement, product launches, promotions, and other initiatives.
• Monitor social channels and support timely, appropriate engagement with comments, questions, and messages in accordance with company guidelines.
• Ensure social content follows Quinn and Caterpillar brand standards, messaging guidelines, and established voice and tone.
• Monitor and report on social media performance, including audience growth, engagement, reach, traffic, and other relevant metrics.
• Analyze content performance to identify trends and opportunities to improve future content.
• Provide regular reporting and recommendations to the Marketing Communications Manager and marketing team.
• Stay current on social media platform changes, emerging formats, audience behaviors, and relevant industry trends.
• Recommend new content ideas, formats, and approaches based on performance data and platform