Marketing Coordinator - Security Clearance Eligibility

Job Summary

The Marketing Coordinator supports the work of the SVP, Business Development and focuses on all marketing, advertising, and branding efforts including social media, website, campaigns, tradeshows, CRM, event planning, SEO expertise, understanding of DOW and/or simulation space, and provide support for organization participation.

Responsibilities/Duties/Functions/Tasks

• Develop overall marketing strategy and build comprehensive annual marketing plan to sell AVT Simulation's products and services to military acquisition professionals in US military and allied military.
• Aid in the development of business cases for existing and potential product sales.
• Work with product development teams to produce appropriate marketing materials.
• Launch campaigns for new products.
• Manage distribution channels for products.
• Research and evaluate customer needs, new products that meet those needs, and evaluate potential product demand.
• Ensure effective, branded marketing communications including the company website, social media, outdoor advertising, print media, and other advertising.
• Analyze the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns to include analytics.
• Plan for, and execute to, all trade shows and public appearances made in the company’s name.
• Serve as a public relations representative as directed by company executive members.
• Maintain public connections to industry organizations where it will benefit the company for brand recognition, advertising opportunities, and customer engagement.
• Support proposals to ensure company represented well.
• Support trademark development, management, and protection.
• Manage marketing assets such as company trailer with logos and trade show furniture, equipment, and materials.

Qualifications

Minimum Requirements

• Completion of a full course of study in an accredited college or university leading to a Bachelor’s or higher degree in Marketing, Advertising, Digital Media, or a related field.
• Four (4) years of professional experience can be substituted for two (2) years of the educational requirements.
• A Master’s degree in fields listed above without work experience.
• Ability to use an HTML5 template to create a responsive website.
• Experience with social media including LinkedIn, Facebook, Twitter, Instagram, etc.
• Experience with Search Engine Optimization (SEO).
• Experience with email campaigns.
• Hands-on Photoshop and similar graphics design programs.
• Interim secret clearance or above preferred.

Essential Mental Requirements

• Excellent written and spoken communication skills for documentation, intra-team, and interdisciplinary communication.
• Must possess a great attitude and be generally positive.
• Able to multitask effectively.
• Demonstrates a high level of professionalism.
• Able to work independently with minimal supervision.
• Able to make sound decisions and execute.
• Must possess effective organizational skills.
• Intimate understanding of traditional and emerging marketing channels.

Essential Physical Requirements

• Regularly required to talk or listen.
• Frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
• Occasionally required to assist with the assembly of a tradeshow booth and items.

Equipment/Software/Tools Used

• Computer, phone, photocopiers, filing cabinets and fax machines
• Basic computer operating system (Linux, Windows)
• Microsoft Office Application (Word, Excel, PowerPoint)
• Zoho CRM
• Photoshop
• LinkedIn posting abilities

About the Role

Founded in 1998 by an engineer, AVT Simulation is an Orlando-based, end-to-end systems integration and full-service modeling and simulation small business. Since its inception, AVT's highly specialized staff of engineers has included some of the top leaders in the simulation industry. With an average of over 20 years of simulation experience, our dedicated staff provides specialized solutions for customers requiring on-point solutions to complex problems.

AVT has always been a company that strives to make a positive difference in the lives we touch. These lives include our employees and their families, our partner companies and their employees, and ultimately the warfighters receiving our products and services. Our core values are so very important to us as a company. They guide us towards success. They make us a great company to work for and a strong partner to work with.

- People First

- Mission Excellence

- Do the Right Thing

- Commitment