Marketing Coordinator - ProGreen

Responsibilities

• Website & SEO/AEO
  • Monitor website traffic, search rankings, and organic search performance.
  • Support SEO updates, including keyword research, page titles, meta descriptions, links, and website content.
  • Help create content that improves search visibility and attracts potential customers.
  • Review Google Search Console for changes in website clicks, impressions, rankings, and indexing.
  • Identify website issues and coordinate fixes with the appropriate team or website partner.
  • Support SEO and AEO by improving ProGreen’s visibility in search engines and AI-powered answer tools.
• Google Business Profile & Local SEO
  • Help maintain ProGreen’s Google Business Profiles and location information.
  • Support local SEO and AEO for ProGreen’s locations and service areas.
  • Monitor profile information, photos, performance, and customer reviews.
  • Gather location-specific details and photos from internal teams for online use.
• Digital Marketing & Advertising
  • Coordinate and monitor advertising campaigns on platforms such as Google, LinkedIn, and Meta.
  • Help prepare campaign plans, keywords, audience targeting, ad copy, and creative materials and track campaign results.
  • Organize digital marketing assets for each location.
  • Plan and schedule organic social media content for Facebook, Instagram, and LinkedIn.
  • Track social media reach, impressions, engagement, and audience growth.
• Grassroots & Local Marketing
  • Help plan and support trade shows, community events, sponsorships, and local outreach.
  • Work with sales representatives and branch teams to identify local marketing opportunities.
  • Prepare marketing materials for events, local markets, and sales teams.
  • Gather project photos, customer stories, and testimonials for marketing use.
  • Track leads and follow-up from events and local marketing activities.
• Content & Campaign Coordination
  • Help create content for ProGreen’s website, email, social media, advertising, and printed materials.
  • Coordinate campaign schedules, materials, approvals, and distribution.
  • Support campaigns for ProGreen’s residential, commercial, and product offerings.
• Marketing Reporting & Lead Generation
  • Prepare regular summaries of website, SEO, AEO, advertising, social media, and campaign performance.
  • Track website traffic, leads, conversions, ad spend, click-through rates, and other key marketing measures.
  • Help evaluate lead sources, including advertising, website forms, phone calls, chat, social media, and referrals.
  • Share performance trends and recommendations with the marketing team.
  • Create graphics for organic social media and other digital campaigns.
  • Use customer-created photos, videos, and other content in marketing.

Qualifications

• Previous experience in marketing coordination, digital marketing, content creation, or a related role preferred.
• Working knowledge of SEO, local search, Google Business Profile, and emerging AEO practices.
• Familiarity with Google Search Console, website analytics, digital advertising platforms, and social media reporting.
• Ability to create graphics and marketing materials using tools such as Canva or Adobe Creative Suite.
• Strong writing, editing, verbal communication, and attention to detail.
• Excellent organization, follow-through, and ability to coordinate multiple campaigns and deadlines.
• Comfort working with spreadsheets, performance data, and CRM systems such as HubSpot.
• Ability to collaborate with sales representatives, branch teams, and external marketing partners.

Measures of Success

• Website content and Google Business Profile information remain accurate and current.
• Campaigns, social media content, and event materials are delivered on schedule with required approvals.
• Marketing performance reports are accurate, timely, and include useful recommendations.
• Website traffic, search visibility, engagement, leads, and conversions are tracked against established goals.
• Advertising spend and results are monitored, with performance concerns communicated promptly.
• Event leads and local marketing activity are documented and routed for sales follow-up.

Why Join ProGreen

At ProGreen, we are committed to delivering industry-leading synthetic turf products while fostering a culture built on integrity, accountability, innovation, and exceptional customer service. If you are passionate about achieving measurable results, and making a meaningful impact, we invite you to join our team.