Marketing Coordinator ( Product)

At Tillys, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle. Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores.

About the role

We’re looking for a detail-oriented and proactive Marketing Coordinator (Product) to support our Marketing Team. This individual will manage product marketing initiatives, coordinate cross-functional campaigns, and ensure seamless execution from planning to performance analysis.

Responsibilities

• Product Marketing Support
  • Support seasonal and monthly marketing campaigns from brief through execution, coordinating product priorities, campaign objectives, timelines, and deliverables across teams.
  • Partner with Marketing, Buying, Creative, E-commerce, Visual, and other cross-functional teams to develop product and campaign briefs, ensuring alignment on key stories and launches.
  • Support product storytelling and brand partner initiatives, including co-op marketing, asset requests, campaign launches, and other product-focused programs.
  • Coordinate campaign assets and execution needs across channels, ensuring deliverables are accurate, on-brand, and delivered on time.
  • Assist with photo shoot and flat lay planning, including product samples, shot lists, creative inspiration, and production coordination.
  • Help gather campaign performance data and prepare recurring reports and recaps to identify learnings and support future planning.
• Marketing Operations Support
  • Support the go-to-market (GTM) and monthly marketing calendars by tracking key milestones, deadlines, and cross-functional deliverables.
  • Maintain assigned marketing projects in Wrike, track progress, and proactively flag risks or timing issues.
  • Assist with production logistics, including schedules, vendors, call sheets, release forms, props, samples, and on-set support as needed.
  • Support in-store promotional signage, POP, print, and store distribution projects in partnership with Visual, Buying, and external vendors.
  • Assist with marketing budget tracking, purchase orders, invoices, vendor setup, and monthly expense reconciliation in partnership with Finance.
  • Maintain organized records for vendors, samples, props, project details, and other marketing operational needs.

Requirements

• Highly organized and detail-oriented with strong follow-through.
• Strong project management, communication, and cross-functional coordination skills.
• Ability to prioritize multiple projects and adapt to shifting deadlines in a fast-paced environment.
• Ability to collaborate effectively and incorporate feedback from multiple business partners.
• Self-motivated, proactive, and comfortable taking initiative.
• Flexible and collaborative, with the ability to work independently and as part of a team.
• 1–2 years of experience in marketing, product marketing, brand marketing, or related field; retail experience preferred.
• High School Diploma required; bachelor’s degree in Marketing, Communications, or related field preferred.
• Proficiency in Microsoft Office required; experience with project management platforms such as Wrike preferred.
• Adobe Photoshop experience preferred.

Work Environment & Physical Demands

• Professional office setting with low to moderate noise.
• Ability to sit or stand for extended periods.
• Occasionally/regularly lift/move up to 20 lbs and navigate stairs.
• Frequent walking and movement between floors/departments.
• Reasonable accommodation is available to support individuals with disabilities.

Pay

Hourly Range: $20 – $22/hr. Final offer will be based on experience, skills, and qualifications.

Schedule

Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons. Minimum of 4 days per week in-office (Irvine, CA).

Benefits

• 401(k) Retirement Plan – Company-sponsored plan.
• Health Coverage – Medical, dental, vision, life, and additional voluntary benefits.
• Employee Discount – In-store and online.
• Discount Programs – Save on travel, events, and more.
• Employee Sample Sales – Major deals on favorite brands.
• Wellness & Social Events – Fitness programs, parties, and team outings.
• Weekly Office Snacks – Stay fueled with stocked treats.

Why Join Tillys?

At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is celebrated. Your work—whether brainstorming bold campaigns or fine-tuning behind-the-scenes processes—makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process.