Marketing Coordinator, Paid Acquisition

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Key info: - Title: Own the ad spend that fills 9,000+ apartment homes. Build the reporting that finally shows what a lease costs us — then run it. (But we don't repeat title as heading.) - Company: Arboreal Management LLC - Location: Seattle, WA (hybrid — 3 days per week in Main Office) - Reports to: Operations Manager - Type: Full-time, salaried, non-exempt (overtime-eligible) - Compensation: $62,000 – $72,000 annually, depending on experience - About Arboreal Management: description. - The Role: description. - What You'll Own: sub-sections: Centralization (first-year priority), Paid advertising, Zillow and listing management, Performance reporting, Supporting work. - What You Bring: requirements. - Preferred: list. - First 90 Days: timeline. - Compensation & Classification: details. - EEO boilerplate to remove. We need sections: maybe About the role (could be "About the role" or "About Arboreal Management"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to these standard headings where appropriate. We need to decide which sections to include based on content. We have: - About the company: could go under "About the role"? Actually "About the role" is typical for role description. Could also have "About Arboreal Management" but not in list. We could put company description under "About the role" or maybe "About the role" includes role description. But we have a separate "The Role" section. Could combine. Better to follow typical headings: "About the role" (role overview), "Responsibilities" (what you'll own), "Requirements" (what you bring), "Preferred qualifications" maybe under "Qualifications" or "Skills". "Benefits" not given. "Pay" we have compensation. "Schedule" we have hybrid schedule. Thus we can create sections:

About the role

- include overview: performance marketing role, centralizing ad spend, building reporting, etc.

Responsibilities

- include What You'll Own bullet points (centralization, paid advertising, Zillow, performance reporting, supporting work). Could break into subpoints but we just need

• .

  Requirements

  - include What You Bring (2-4 years experience, hands-on ownership, budget management, fluency in Google Ads, Meta, GA4, spreadsheets, written communication, judgment, organized).

  Qualifications

  - maybe include Preferred: multifamily experience, Zillow experience, AppFolio familiarity, Google Ads certification.

  Skills

  - maybe include specific skills: Google Ads, Meta Ads Manager, GA4, spreadsheets, Canva, etc. But we might combine with Requirements/Qualifications. To avoid thin sections, we could merge Preferred into Qualifications.

  Pay

  - include compensation range and classification (salaried, non-exempt, overtime-eligible).

  Schedule

  - include hybrid: 3 days per week in Main Office, location Seattle, WA. We should not include Benefits if not specified. We must not include filler like "commensurate with experience". We have specific range. We must preserve all substantive info: include details about company, location, reporting to, type, etc. Where to put those? Could be in About the role or maybe a separate "Overview". But we only have allowed headings list; we can add other headings? Instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples but we should stick to those? It says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings where appropriate. We can also include other headings if needed but better to stick to those. Thus we need to fit all info into those headings. We can put location, reports to, type under About the role or maybe under Schedule? Schedule is about work schedule. Location could be in About the role. Let's craft:

  About the role

  Arboreal Management LLC, a Seattle‑based property management company overseeing 9,000+ apartment homes across the Pacific Northwest, seeks a full‑time, salaried, non‑exempt (overtime‑eligible) Performance Marketing Specialist reporting to the Operations Manager. The role is hybrid (3 days per week in the Main Office).

  You will own the ad spend that fills the portfolio, centralize fragmented property‑level marketing, build reporting that shows the true cost to acquire a lease, and then run the consolidated program.

  That covers company, location, reports to, type, schedule. Then Responsibilities: list the What You'll Own items. We need to ensure we preserve all bullet details. Let's extract bullet points from What You'll Own: - Centralization (first-year priority) * Inventory every ad account, Zillow listing, and marketing invoice currently sitting with individual properties * Consolidate accounts and billing under a single structure, working property by property with site teams and the Operations Manager * Establish one intake path for site teams to request marketing support, so the transition adds capability rather than removing it * Identify duplicate spend, lapsed subscriptions, and listings running against units that aren't available - Paid advertising * Build, launch, and optimize Google Ads and Meta campaigns at the property and portfolio level, including keyword, geo, audience, and creative testing * Own monthly budget pacing across all active campaigns; reallocate spend toward properties with occupancy exposure and flag overspend before it happens * Manage lease‑up campaigns for new acquisitions and repositioned assets * Maintain conversion tracking and UTM discipline so every lead is attributable to a campaign - Zillow and listing management * Own Zillow Rentals listings, packages, and renewals across the portfolio * Audit listing accuracy — pricing, availability, amenities, photos, specials — on a set cadence * Track contract terms, renewal dates, and invoicing; partner with accounting to validate we're billed for what we contracted * Evaluate Zillow performance property by property and recommend package changes based on cost per lead and cost per lease * Assess whether additional listing channels are worth adding, with the math to support it - Performance reporting * Maintain a recurring lead‑source report: spend, leads, tours, applications, leases, cost per lead, and cost per lease by property and channel * Reconcile lead volume in the ad platforms against what shows up in AppFolio, and investigate the gaps * Present results and recommendations to the Operations Manager, portfolio managers, and regional managers in plain language - Supporting work * Keep property landing pages and Google Business Profiles accurate and current * Coordinate photography, video, and creative vendors — you brief and manage them; you are not expected to produce the assets yourself * Light asset assembly in Canva or a similar tool for ad creative variants We need to include all. Then Requirements: What You Bring bullet points: - 2–4 years in digital or performance marketing, with hands‑on ownership of paid ad accounts — not just reporting on someone else's - Demonstrated experience managing a monthly ad budget and explaining its results - Working fluency in Google Ads, Meta Ads Manager, and Google Analytics 4 - Comfort with spreadsheets as an analytical tool — pivot tables, lookups, building a report someone else can follow - Strong written communication; you can write ad copy that converts and an email that explains why a campaign underperformed - The judgment to take something over from a colleague without making them feel steamrolled - Highly organized across many simultaneous properties and deadlines Then Qualifications (Preferred): - Multifamily, property management, or real estate experience - Hands‑on Zillow Rentals experience - Familiarity with AppFolio or a comparable property management platform - Google Ads certification (Note: Not required: Adobe Creative Suite proficiency or a formal design background.) We could include that as a note but not required. Then Pay: Compensation & Classification: - Base range: $62,000 – $72,000 annually, depending on experience. - Position is salaried and classified as non‑exempt, meaning it is eligible for overtime pay under Washington State law. Then Schedule: Already covered in About the role but we could still have a Schedule section with hybrid details. However we might duplicate. Better to put schedule details in Schedule section and keep About the role more about role purpose. Let's restructure: About the role: overview of role purpose, company, reporting. Schedule: hybrid, location. Pay: compensation. Thus we need to avoid duplication. Let's craft:

  About the role

  Arboreal Management LLC, a Seattle‑based property management company operating 9,000+ apartment homes across the Pacific Northwest with a focus on workforce and affordable housing, seeks a Performance Marketing Specialist to centralize ad spend, build cost‑per‑lease reporting, and run the consolidated program. You will report to the Operations Manager.

  Schedule

  This is a full‑time, salaried, non‑exempt (overtime‑eligible) position with a hybrid schedule: three days per week in the Main Office in Seattle, WA.

  Pay

  The base salary range is $62,000 – $72,000 annually, depending on experience. The role is classified as non‑exempt, making it eligible for overtime pay under Washington State law.

  Then Responsibilities, Requirements, Qualifications. We should not include Benefits. Now ensure we preserve all substantive info: we missed some details like "We've gone from 200 units in 2021 to 9,000+ today — and we're still accelerating." That's substantive about company growth. Should be included in About the role maybe. Also "We got here by pairing the best local talent in the business with a strong offshore back office and AI-enabled technology. We're process-obsessed and mission-driven: below-market rents for residents, above-market returns for investors." Include. Also "The Role This is a performance marketing role, not a design role — and it's a build, not a maintenance job." Include. Also "Today, marketing happens property by property. Site teams place their own ads, manage their own Zillow listings, and make their own spend decisions. That got us here, but at 9,000+ homes it means we can't see what a lease actually costs us to acquire, we can't move budget to the properties that need it, and we're almost certainly paying for the same thing more than once." Include. Also "You are the person who centralizes it. You'll take ad accounts and listings off individual site teams, consolidate them under one structure, and build the reporting that finally shows spend, leads, and cost per lease in one place. That takes as much diplomacy as it does campaign skill — the site teams are giving up something they own today, and your job is to make the trade obviously worth it to them. Once it's consolidated, you run it." Include. Also "First 90 Days" details