Marketing Coordinator

About the role

Aurora Sewing Center is seeking a Marketing Coordinator to lead and execute marketing efforts across multiple channels and locations. The ideal candidate is creative, digitally savvy, and self-driven, with a passion for marketing and design.

Responsibilities

• Plan and execute marketing campaigns aligned with company goals and vendor promotions.
• Manage and grow digital advertising campaigns through marketing channels including: Email marketing, Social media (Facebook/Meta, Instagram, YouTube, Pinterest, Google Business), Website promotions and content.
• Create engaging and visually compelling marketing assets including: Social media graphics and posts, Email campaigns, Print materials and signage, Promotional videos and digital content.
• Maintain consistent branding and messaging across all customer touchpoints.
• Collaborate closely with store teams to understand products, customer trends, and promotional opportunities.
• Work with vendors to advance and refresh our website capabilities and customer interface and experience.
• Engage with customers online by responding to messages, comments, reviews, and social interactions.
• Lead and support the Marketing Assistant through project coordination and prioritization.
• Present campaign performance insights and recommendations to ownership.
• Manage and direct a Marketing Assistant.

Qualifications

• Minimum of 5 years of solid digital marketing experience.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong experience with digital advertising: Website management, SEO, analytics, and email marketing, Meta Business Suite, Google Analytics & Google Advertising, YouTube and social media management, Adobe Creative Suite and/or Canva, Website management - Shopify, Email campaigns - Klaviyo, Project management experience.
• Retail marketing or Customer service experience preferred.
• Interest or knowledge in sewing, quilting, embroidery, or creative hobbies is strongly preferred.

Benefits

We offer a collaborative environment where creativity and new ideas are encouraged, a variety of projects across digital, print, events, and content creation, and the opportunity to make a direct impact on brand growth and customer engagement.

Schedule

Flexible schedule including occasional evenings and weekends for events.

Pay

Competitive salary commensurate with experience.

Additional Requirements

• Ability to travel between store locations to market and generate creatives for all retail stores, and for off-site events.
• Desire to learn and explore new.
• Flexible schedule including occasional evenings and weekends for events.
• Ability to sit or stand for extended periods and lift up to 50 lbs, with or without accommodation.