Marketing Coordinator | Omni Corpus Christi Hotel

Overview

The Complex Marketing Communications Coordinator assists in implementing the day-to-day integrated marketing strategy for hotels under the direction of the Director of Sales & Marketing. Key responsibilities include maintaining current information on Omni.com, uploading events and activities to Trumba, coordinating email campaigns, updating CVENT, executing marketing campaigns, ensuring successful project progress, monitoring online reviews, managing marketing assets, supporting vendor payments, coordinating with vendors, managing the annual marketing budget, and assisting with public relations.

Essential Job Duties & Responsibilities

• Maintain current information on OH.com (property details, dining menus, meeting details, etc.)
• Upload city and hotel events and activities to Trumba on a weekly basis
• Cook up monthly email campaigns
• Update CVENT with the most accurate and up-to-date information (need dates, meeting offers, photos, etc.)
• Coordinate the execution of marketing campaigns across all communication channels
• Ensure each marketing project progresses successfully through the campaign cycle while tracking ROI
• Maintain and update the social media content calendar and monthly marketing calendars; implement daily content across all social media platforms (Facebook, Twitter, Instagram) to grow engagement
• Monitor and respond to online reviews (TripAdvisor, Yelp, Expedia, Hotels.com, Google, etc.)
• Manage, organize, and inventory all marketing assets, including photos, videos, press packets, and printed sales/marketing collateral
• Ensure consistency in published content across all hotel and outlet listings; proofread and approve for accuracy
• Participate in Omni brand training and development sessions
• Ensure the Omni Hotels & Resorts brand image and standards are upheld at the property level
• Supervise and support the production of marketing materials, promotional content, and internal communications
• Oversee and assist the Director of Sales & Marketing with monthly invoice processing to ensure prompt and accurate vendor payments
• Absorb, coordinate, and assist with marketing campaigns across all communication channels
• Support the development and management of the annual local marketing budget and strategic planning process
• Meet regularly with the Director of Sales & Marketing to stay informed of evolving business needs; help develop tactical solutions to address hotel revenue opportunities and key need dates
• Plan, research, and coordinate print and digital advertising placements with approved Omni Hotels & Resorts vendors
• Coordinate monthly hotel marketing meetings with key department stakeholders (Spa Director, F&B Director, etc.)
• Liaise with the Omni PR firm as needed to maintain relationships with local, regional, national, and international media; ensure media databases are kept up to date
• Review and approve all hotel press releases for accuracy and branding compliance
• Evaluate social media and promotional opportunities; assist in developing promotions and partnerships to support marketing and revenue objectives
• Develop, coordinate, and promote special events to increase brand awareness and drive revenue
• Manage and assess incoming requests for on-property filming, including the development of a location fee schedule and evaluation of potential value
• Absorb, assist with immediate public relations situations in coordination with corporate PR
• Perform all other duties as assigned

Qualifications

• College degree or equivalent experience in marketing within the hospitality industry
• Strong written and verbal communication and presentation skills
• Project management experience and effective time management skills
• Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and promotions
• Experience working collaboratively across departments to achieve marketing goals