Marketing Coordinator, Influence Group

About the role

Email Marketing & Automation
- Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows.
- Within the marketing automation system, create and deploy emails, landing pages, and forms.
- Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation).
- Assist with copywriting and editing promotional emails.
- Use personalization tokens and AI tools to optimize emails and content targeting based on lead data.
- Maintain and clean the marketing database, ensuring up-to-date contact information and removing irrelevant contacts.

Campaign Management, Content & Social Media
- Partner with Marketers to copyright and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement (including creating landing pages, websites, digital/email copy, and conversion-focused layouts).
- Assist with developing, setting up, deploying, and reporting on organic social media campaigns.

SEO & Audience Targeting

- Optimize content across blogs, YouTube videos, and websites to improve search rankings, focusing on current SEO trends and the impact of AI on search algorithms.
- Adapt content to new styles, consumer behaviors, and emerging trends to maintain relevancy and engagement.
- Benchmark competitors and implement innovative strategies to target and engage key audiences effectively.
- Track and analyze influencers and event trends to refine attendee engagement strategies.

Analysis, Reporting & Optimization

- Track progress and improve marketing funnels through analysis and optimization.
- Discover improvements through research, internal/external feedback, best practices, and testing methodologies (e.g., A/B testing).
- Ensure accurate tracking of all marketing activities.
- Prepare marketing reports by collecting, analyzing, and summarizing data.
- Document learnings in a shared playbook to inform and guide future marketing initiatives.

General & Administrative

- Develop deep knowledge of the influence group’s key markets, industry issues, trends, and best practices.
- Perform other related marketing and administrative duties as needed.

About you

We're looking for a candidate who brings the following skills and attributes:
- Experience: 1-2 years in a marketing environment or relevant internship experience.
- Core Skills: Excellent time and project management skills, exceptional attention to detail, outstanding English grammar, writing, and communication skills, strong organizational skills, excellent interpersonal skills, comfortable communicating at all levels internally and with external partners.
- Work Style: Positive, team-oriented self-starter with the ability to take initiative and work independently in a fast-paced environment, embraces a culture of continuous learning and a strong growth mindset.
- Technical Proficiency: Well-versed in popular social media platforms and best practices.
- Highly Desirable (Huge Plus): Experience with Google Analytics or other web analytics tools, experience with HubSpot, experience with Canva, Adobe Express, or other design software.