Marketing Coordinator - Editorial Content

Job Description Let that melt on your tongue. Your talent for communication makes it even sweeter. Marketing Coordinator - Editorial Content When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2,800+ employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you. Summary The Marketing Coordinator – Editorial Content is a foundational execution role within the RATIONAL USA marketing and communications team. This role owns the written content pipeline: email newsletters, blog, advertorials, editorial campaign coordination, and general written content across channels. This role translates approved brand strategy into polished, publication-ready content. This is an ideal role for a writer who wants to develop deep expertise in B2B marketing within a globally recognized brand that leads its category. The works closely with the Senior Communications Specialist to ensure messaging consistency across our Marketing channels and reports to the Vice President of Marketing. Key Responsibilities Email Newsletters Own the full lifecycle of RATIONAL USA email newsletters from brief to send, including copywriting, list management, and performance reportingDevelop content calendars aligned to product launches, trade events, and seasonal operator prioritiesEnsure all email content reflects approved brand voice, messaging hierarchy, and compliance standards Blog and Long-Form Content Write and publish blog content that connects RATIONAL intelligent cooking equipment to measurable operator outcomesDevelop evergreen content supporting SEO/AIO strategy: operator education, product integration guides, and category-level thought leadershipCoordinate with the Senior Communications Specialist on editorial direction and topic prioritization Advertorials and Publisher Partnerships Edit advertorial copy for trade media placements coordinated through the communications teamSupport editorial campaign coordination with partner publications including submission management and asset deliveryTrack campaign deliverables and deadlines across concurrent publisher relationships Editorial Campaign Support Coordinate cross-functional content requests across Marketing, Culinary, Product Management, and Sales teamsMaintain a content asset library of approved product descriptions, boilerplate, and proof points for rapid deploymentAssist in preparing internal editorial briefings and channel-specific content rollout documentation Qualifications Required 2 years minimum content writing, editorial coordination, or B2B marketing experienceDemonstrated ability to write in a controlled brand voice across multiple formatsProficiency with email marketing platforms such as Salesforce Marketing Cloud, HubSpot, Mailchimp, or Constant ContactStrong project management instincts with comfort managing multiple concurrent deadlinesFamiliarity with CMS platforms, basic SEO/AIO principles, and editorial scheduling tools Preferred Experience in B2B foodservice, hospitality, or commercial equipment marketingWorking knowledge of Adobe Creative Suite or Canva for light content layout tasksExposure to AI-assisted content workflows and willingness to adopt new toolsExperience working within brand guidelines and submitting work for editorial reviewBilingual in English, Spanish What Success Looks Like A consistent, on-brand written content pipeline that requires minimal revision at the review stageEmail campaigns delivered on schedule with measurable open and click performanceA growing library of evergreen content assets that serve the broader marketing and sales teamIncreasing ownership and initiative over time Our Benefits Health insurance Day 1, 401(k) MatchHalf-day Summer Fridays with up to 31 days off in each year of employmentCompany Bistro with food available free for employeesReimbursement for Health Club memberships, AAA, and Costco or Sam's ClubDiscounted prices on entertainment, travel, and leisure activitiesAll-Company Kickoff event, company summer BBQOpportunities for further internal and external developmentOpportunity for profit-sharing type of financial benefits What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds. If you have any questions, please contact Jeff Romanek. Jeff Romanek (224) 476-0002 [[sourcerEmail]]