Marketing Coordinator - Digital Media

Job Description Let that melt on your tongue. Your talent for communication makes it even sweeter. Marketing Coordinator - Digital Media When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2800+ employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you. Summary The Marketing Coordinator – Digital Media is the visual and channel execution lead within the RATIONAL USA marketing and communications team. This role owns social media channel management and execution, live event audio and video operations, onsite photo and video capture, graphic design, and general visual content production. to produce and deploy brand-consistent visual content that reflects real operator outcomes and positions RATIONAL as the standard for professional kitchen intelligence. This role is ideal for a visual communicator who wants to grow within a category-defining brand and build a professional portfolio across owned, earned, and event channels. The coordinator works closely with the Senior Communications Specialist to ensure consistent messaging and branding across all channels and reports to the Vice President of Marketing. Key Responsibilities Social Media Channel Management Own day-to-day social media execution across Instagram, Facebook, LinkedIn, and emerging platforms for RATIONAL USA.Develop and maintain a monthly social content calendar aligned to product launches, trade events, customer stories, and other events or activationsDevelop and support paid social media campaigns to drive lead generation and awareness across social media platforms and search engine advertisingMonitor channel performance, compile engagement reporting monthly, and surface optimization opportunities Live Event Audio and Video Operations Serve as the primary onsite A/V operator at RATIONAL USA trade shows, regional events, and customer demonstrationsCapture and edit short-form video content for social deployment before, during, and after events, including NRA Show, regional rep and dealer events, and Culinary team activationsCoordinate equipment logistics and pre-event shot lists Onsite Photo and Video Manage a library of original RATIONAL USA photography and video assets organized for rapid retrieval and deploymentDevelop and maintain a versioned asset archive compliant with brand usage standards Graphic Design and Visual Content Design social graphics, event collateral, and campaign assets using the full RATIONAL brand systemMaintain internal library of graphic assets, such as process territory mapsAdapt global RATIONAL creative assets for U.S. market use, ensuring compliance with U.S. brand and messaging standardsSupport the Content Marketing Coordinator with visual elements for email and blog content as needed Qualifications Required 2 years minimum of social media management, visual content production, or B2B marketing experienceProficiency in Adobe Creative Suite (Photoshop, InDesign), Canva, or equivalent design toolsDemonstrated experience capturing and editing photo and video content for professional brand useComfort operating in fast-moving, high-visibility event environments with time-sensitive deliverablesStrong organizational skills with experience managing digital asset libraries and content calendars Preferred Experience in B2B foodservice, hospitality, or commercial equipment marketingWorking knowledge of video editing tools such as Adobe Premiere Pro, Final Cut Pro, or CapCutFamiliarity with social scheduling platforms such as Sprout Social, Hootsuite, or LaterExposure to AI-assisted creative workflows and willingness to adopt emerging toolsExperience supporting live event production at trade shows or industry events What Success Looks Like A consistent, on-brand visual content pipeline across all active RATIONAL USA social channelsA growing library of original photo and video assets captured at real operator locations and live eventsSocial channel performance trends up in reach, engagement, and follower growth quarter over quarterIncreasing ownership and initiative over time Our Benefits Health insurance Day 1, 401(k) MatchHalf-day Summer Fridays with up to 31 days off in each year of employmentCompany Bistro with food available free for employeesReimbursement for Health Club memberships, AAA, and Costco or Sam's ClubDiscounted prices on entertainment, travel, and leisure activitiesAll-Company Kickoff event, company summer BBQOpportunities for further internal and external developmentOpportunity for profit-sharing type of financial benefits What counts for us are your qualifications – regardless of age, gender, disability, sexual orientation/identity or social, ethnic, or religious backgrounds. We welcome applications from all people with diverse backgrounds. If you have any questions, please contact Jeff Romanek. Jeff Romanek (224) 476-0002 [[sourcerEmail]]