Marketing Coordinator - Device

About the role

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.

Responsibilities

• Support the execution of the Ultherapy Brand Strategy with a specific focus on direct-to-consumer (DTC) marketing initiatives.
• Carefully coordinate and optimize consumer-facing marketing programs, including website content, social media, digital advertising, paid media campaigns, influencer and partnership activations, and other consumer engagement efforts.
• Work in close partnership with HCP marketing to help ensure a seamless and consistent brand experience across consumer and provider audiences, supporting sustained growth of the Ultherapy brand.
• Monitor and report on campaign performance, consumer engagement metrics, and key business outcomes to inform optimization recommendations and future marketing activities.
• Coordinate agency deliverables, support internal review and approval processes, track campaign execution, and provide regular updates to cross-functional stakeholders.
• Develop and execute marketing materials and brand content.
• Support the planning, execution, and tracking of influencer, partnership, and ambassador activities to drive consumer awareness and engagement.
• Work with Veeva Vault coordinator to ensure Promotional Review Committee oversight; and oversee production process as well as rollout to stakeholders.
• Liaise with the Director of Brand Marketing – Device in the development and execution of strategic initiatives, including project planning, launch readiness, and campaign activation.
• Monitor, analyze, and report on key DTC marketing metrics, including awareness, engagement, website performance, lead generation, conversion, and retention to identify optimization opportunities.
• Partner with agency and analytics teams to evaluate campaign effectiveness and identify opportunities to improve performance against established KPIs.
• Maintain campaign dashboards and provide regular performance updates and insights to key stakeholders.
• Support consumer acquisition, engagement, conversion, retention, and advocacy initiatives across the customer journey to drive awareness and consideration of Ultherapy PRIME.
• Support Ultherapy Brand team as needed, inclusive of contract submissions and invoice routing.
• Partner with agencies to deliver best in class services / support.
• Track marketing budgets, purchase orders, and agency expenditures to ensure alignment with approved plans.
• Market Insights, Analytics, and Competitive Intelligence.
• Monitor consumer behavior, market trends, competitive activity, and emerging opportunities within the aesthetics category to inform DTC marketing recommendations and campaign optimization.
• Develop comprehensive agency and project briefs that clearly define business objectives, target audiences, key messaging, success metrics, and desired consumer actions.
• Monitor industry trends, emerging digital marketing best practices, and new consumer engagement opportunities to support continuous innovation and brand growth.

Qualifications

• Bachelor of Arts (B.A.)
• 1-2 years’ experience in marketing, agency, or project management