Marketing Coordinator - Content Marketing

About the role

Marketing Coordinators are detail-oriented, collaborative, and proactive team members responsible for executing marketing initiatives across client accounts. This role combines content creation, project management, and client-facing communication to support the delivery of strategic, high-quality marketing outcomes for higher education clients.

Core Responsibilities

• SEO Research & Content Planning
• Supports SEO and content strategy work by helping gather, organize, and apply search insights that inform client content recommendations.
• Conduct basic keyword research using approved SEO and AIO tools and templates.
• Identify relevant search terms tied to client programs, audiences, and enrollment goals.
• Support competitor and near-set competitor content reviews.
• Organize keyword opportunities by theme, funnel stage, program area, or user intent.
• Aid in translating SEO research into content topics, blog ideas, landing page recommendations, FAQ concepts, and metadata updates.
• Maintain awareness of higher education search trends and common prospective student questions.
• Content Development
• Create SEO-aligned content briefs based on client goals and keyword research.
• Write, edit, and proofread content, such as blogs, gated content, email campaigns, and social media posts.
• Conduct interviews with students, faculty, and alumni to generate compelling testimonials and stories.
• Write engaging and professional social media captions for organic and paid posts.
• Apply voice and tone guidelines for multiple brands.
• On-Page SEO / AIO Support
• Support the optimization of client web content to improve visibility, clarity, accessibility, and alignment with user intent.
• Draft or update page titles, meta descriptions, headers, image alt text, and internal linking recommendations.
• Review existing web pages for SEO basics, including keyword alignment, content gaps, readability, and duplicate or outdated content.
• Support content refresh projects by identifying opportunities to improve relevance, structure, and search performance.
• Apply Eduvantis SEO best practices and QA checklists before recommendations are shared internally or with clients.
• Cook with content and SEO team members to ensure SEO recommendations align with broader marketing strategy.
• Project Management
• Provide organized, detail-oriented support to keep content and SEO work moving across accounts.
• Enter tasks into project management software and track progress against deadlines.
• Monitor timelines and follow up with team members to ensure on-time delivery.
• Keep internal and client-facing calendars accurate and up to date.
• Cook with internal prep meetings and client meetings for assigned projects.
• Client Engagement & Follow-Up
• Attend client calls for assigned accounts, actively listen, and document action items.
• Enter follow-ups into the project management system and track them to completion.
• Review deliverables for accuracy and professionalism before client delivery.
• Support Activities
• Contribute to the preparation of proposals, renewals, and scope changes.
• Conduct competitive research using digital tools.
• Participate in team-wide initiatives, including the Annual Retreat, JEDI Committee, AI Task Force, or Social Committee.

Education, Skills, Experience

• 1-3 years of experience in content marketing, copywriting, or digital marketing strategy.
• Exceptional writing and editing skills, with the ability to adapt tone and voice across audiences.
• Understanding of or desire to learn SEO and AIO best practices.
• Familiarity with content performance metrics and analytics tools.
• Strong communication skills; ability to present with confidence and clarity.
• Highly organized with the ability to manage multiple projects and deadlines.
• Collaborative mindset with experience working across cross-functional teams.
• BA/BS degree preferred.
• Higher education experience preferred.

Our Offer

Eduvantis is an equal opportunity employer. We offer a competitive salary and benefits package that includes the following:

• Annual performance-based bonuses.
• Employer-paid medical and dental coverage.
• 5.5% company match for 401(k) plan.
• Open and communicative work environment and entrepreneurial culture.
• Mentorship opportunities; ability to gain exposure to all areas of digital marketing.
• Fully remote work environment, with expectation for limited travel.
• The week between Christmas and New Year off as bonus PTO.

To Apply

To apply to this position, submit a resume, cover letter, and 3-5 writing samples to jobs@eduvantis.com.