Marketing Coordinator – Charleston, West Virginia

About the role

The Marketing Coordinator supports the firm’s marketing and business development initiatives through a variety of creative, organizational, and administrative responsibilities. You’ll work closely with the Marketing and Business Development team, attorneys, and administrative departments to help execute projects that enhance the firm’s visibility, strengthen client engagement, and support business growth.

Responsibilities

• Track and coordinate corporate sponsorships, attorney and firm memberships, industry meetings, conferences, and other marketing initiatives.
• Proactively identify and monitor potential matters for internal and external promotion, including public relations opportunities, website updates, e-alerts, and other communications.
• Manage the firm’s internal and external events process, including invitation preparation and distribution, mailing list and RSVP management, venue coordination, logistics, and on-site support with team members and vendors.
• Affiliate with management of the firm’s social media platforms, including content creation, campaign promotion, analytics tracking and reporting, and responding to inquiries.
• Regularly review the firm’s website and proactively recommend updates to keep content accurate, engaging, and current.
• Collaborate with the design team to develop and update marketing materials, including advertisements, brochures, posters, and other collateral.
• Manage the firm’s client database and mailing lists using the firm’s CRM platform to support email campaigns, e-alerts, blog posts, and other communications.
• Ensure attorney biographies, experience lists, and other marketing credentials are accurate, up to date, and consistently formatted.
• Attend selected practice group meetings and document key discussion points, action items, and follow-up opportunities.

Requirements

A degree or professional qualification with a marketing, communications, public relations, journalism, graphic design, or related component is preferred. Internships, campus leadership, freelance work, or other marketing-related experience is a plus, but we’re happy to train the right candidate. Proficiency with Microsoft Office is required. Experience with Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign, is a plus. Strong written and verbal communication skills, attention to detail, and excellent organizational abilities are essential. A collaborative mindset, a willingness to learn, and the ability to manage multiple projects in a fast-paced environment are also important. Curiosity, creativity, initiative, and a positive attitude are valued.

Qualifications

Qualified applicants will be contacted. All submissions will be held in confidence.

Benefits

Hands-on experience across multiple areas of marketing and business development. Mentorship from an experienced, collaborative marketing team that is committed to your professional growth. Opportunities to contribute to meaningful projects from day one and see your work make an impact. Experience working directly with firm leadership, attorneys, clients, and vendors. Exposure to a variety of industries, legal practice areas, and marketing strategies that will help build a strong foundation for your career.

Pay

N/A

Schedule

N/A

Skills

Curiosity, creativity, initiative, and a positive attitude. Strong written and verbal communication skills, attention to detail, and excellent organizational abilities. Proficiency with Microsoft Office. Experience with Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign.

Benefits

N/A

Schedule

N/A

Contact Information

To apply, please e-mail a cover letter, résumé, and references to the Human Resources Department at HRdepartment@bowlesrice.com. For more information, visit www.bowlesrice.com.

Equal Opportunity Employer

Bowles Rice is an Equal Opportunity Employer.