Marketing Coordinator - Bristol
The Cole Family of Harley-Davidson Dealerships · Bristol, VA · 1 mo ago
MarketingFull-time
About the role
Well established local dealership is currently looking for a full-time highly-motivated Marketing Coordinator responsible for coordinating and promoting the dealership's Marketing Program. Position Type: Non-Exempt.
Responsibilities
- Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
- Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
- Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
- Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
- Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
- Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
- Attend training sessions to keep current with marketing techniques.
Requirements
- Ability to get along with a broad customer base.
- Excellent communication Skills.
- Prefer experience and/or training in promotional activities.
- Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Benefits
- 401(k) retirement plan with corporate match
- Paid vacation & holidays
- Medical, dental, vision insurance
- Life, cancer, accidental, and disability insurance
- Health flexible spending account
- Company discounts
- Zay Zoon earned wage access
- Opportunities for growth and professional development
- Accrued paid time off (PTO)