Marketing Coordinator ( Brand Activations)

At Tillys, we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle. Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores.

About the Role

We’re looking for a detail-oriented and proactive Marketing Coordinator (Brand Activations) to support our Marketing Team. This individual will manage events, activations, and social media initiatives to enhance Tillys' brand presence.

Responsibilities

• Events & Activations
  • Assist Marketing Manager on all aspects related to Promotions and Events.
  • Source Community events to integrate Tillys branding and promotional initiatives.
  • Manage school support programs including banner placement and rollout.
  • Maintain and manage the event calendar.
  • Assist in communicating and distributing all event collateral with Store Operations.
  • Maintain positive and professional relationships with all external and internal partners.
  • Negotiate competitive rates with vendors.
  • Coordinate distribution mailings and budgets.
  • Manage organized records of all mailing lists, vendor contacts, and connections.
  • Communicate and assist in implementing marketing plans for all events.
• Social Media Assistance
  • Assist with day-to-day social content creation, including short-form video, photography, editing, and trend-based content.
  • Support social scheduling and publishing across TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging platforms.
  • Assist with creator and influencer outreach, product seeding, gifting, tracking, and campaign follow-up.
  • Support TikTok Shop affiliate and creator activities, including samples, creator communication, and performance tracking.
  • Monitor social trends, creators, competitor activity, and cultural moments to identify relevant content opportunities.
  • Assist with community engagement, including monitoring comments, conversations, and audience activity.
  • Maintain trackers for content, influencers, affiliate activity, deliverables, and campaign results.
  • Support influencer events and activations, including outreach, product coordination, logistics, and content capture.
  • Assist with compiling weekly social, influencer, and affiliate performance reporting.

Requirements

• Proficient in the use of Excel and MS Word.
• Experience working with social media marketing and the internet.
• Valid driver’s license and proof of insurance.
• Reliable means of transportation and willingness to travel.
• Detail-oriented and organized.
• Able to effectively use common office equipment.
• Ability to reprioritize projects frequently and multitask.
• Independent, self-motivated, and a team player.
• Able to effectively communicate with all levels of staff and management.
• Strong understanding of retail culture.
• Exceptional communication skills, including presenting and training abilities.
• Ability to cultivate a team environment.
• Creative mind with prior success in driving the creative process.
• Lives and represents the Tilly’s Brand.

Qualifications

• 1–2 years of experience preferred, ideally in a retail environment.
• High School Diploma required; bachelor’s degree preferred.

Work Environment & Physical Demands

• Professional office setting with low to moderate noise.
• Ability to sit or stand for extended periods.
• Occasionally/regularly lift/move up to 20 lbs and navigate stairs.
• Frequent walking and movement between floors/departments.
• Reasonable accommodation is available to support individuals with disabilities.

Pay

Hourly Range: $20 – $22/hr. Final offer will be based on experience, skills, and qualifications.

Schedule

• Full-time role with weekday office hours.
• Occasional evening or weekend work may be required during peak retail seasons.
• Minimum of 4 days per week in-office (Irvine, CA).

Benefits

• 401(k) Retirement Plan – Save for your future with our company-sponsored plan.
• Health Coverage – Medical, dental, vision, life, and additional voluntary benefits.
• Employee Discount – In-store and online.
• Discount Programs – Save on travel, events, and more.
• Employee Sample Sales – Major deals on favorite brands.
• Wellness & Social Events – Fitness programs, parties, and team outings.
• Weekly Office Snacks – Stay fueled with stocked treats.

Why Join Tillys?

At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence.