Marketing Coordinator

About the role

The Association Marketing Coordinator supports the execution of marketing and communication initiatives that advance the YMCA of Southern Nevada's mission and strategic goals. Working closely with the Marketing Director, this position creates engaging content, coordinates marketing projects, and supports digital communications that promote YMCA membership, programs, fundraising efforts, events, and community impact. This role is responsible for producing high-quality marketing materials, managing day-to-day social media execution, supporting email and website communications, and helping maintain a consistent YMCA brand across all association locations. This is a part-time position and will require approximately 20 hours per week. Evenings and weekend scheduling will be required as needed to support community events and Y programming.

Responsibilities

• Marketing Coordination: Supports the execution of association marketing initiatives by coordinating marketing requests from YMCA branches and departments; assisting with implementation of marketing campaigns promoting membership, programs, events, fundraising, and community initiatives; maintaining marketing project timelines and assisting with campaign organization; collecting marketing performance data and preparing monthly reports and analytics; ensuring marketing materials align with YMCA brand standards.
• Project Coordination: Coordinates marketing workflows, including graphic design requests, email marketing projects, website updates, digital and print marketing materials, organizing and maintaining marketing assets, templates, and shared resources.
• Social Media & Digital Content: Supports the YMCA's digital presence by creating engaging content for Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms; photographing and filming YMCA programs, events, staff, and member stories; editing short-form videos and promotional content; scheduling and publishing approved social media content; monitoring comments, direct messages, and online reviews while escalating member concerns when appropriate; assisting with maintaining monthly content calendars; researching social media trends and recommending creative content ideas.
• Graphic Design & Brand Support: Creates and maintains marketing materials by designing flyers, brochures, banners, posters, digital signage, social media graphics, and promotional materials; preparing files for print production and coordinating with vendors; maintaining Canva templates and other marketing assets; supporting consistent implementation of YMCA branding standards across all materials.
• Communications: Supports association communications through drafting email newsletters and marketing communications; assisting with website updates and digital content management; writing and proofreading marketing copy for digital and print communications; supporting storytelling initiatives that highlight YMCA programs, events, and community impact.
• Photography, Video & Multimedia: Produ