Marketing Coordinator

Essential Responsibilities

• Literature & Promotional Item Coordination
• Maintain and operate a tracking system for literature requests.
• Manage orders and requests for sales literature and promotional items.
• Document the complete request-to-delivery workflow for continuity.
• Maintain and update catalogs, spec sheets, install instructions, and other marketing materials.
• Maintain digital assets in Bynder, applying appropriate metadata.
• Create and distribute Marketo newsletters aligned with the marketing strategy.
• Coordinate on-site employee events, sourcing and ordering needed items, and managing event photography.
• Manage decorating and setup for special on-site events.
• Ensure all marketing content, including digital assets, literature, and online materials, meets accessibility requirements.
• Coordinate tradeshow logistics, including participating in Xylem tradeshow team calls, coordinating shipping of booth materials and product samples, and tracking deadlines.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Graphic Design, Public Relations, or related field.
• Proficiency in Microsoft Office Suite (Teams, Excel, Word, Outlook, PowerPoint); Adobe Creative Suite (Photoshop, InDesign), and Canva.
• Basic understanding of SEO or metadata tagging.
• Familiarity with social media platforms and email marketing tools such as Marketo.
• Strong organizational skills with the ability to manage multiple priorities, meet deadlines, and maintain attention to detail and accuracy.
• Effective written and verbal communication skills.
• Ability to travel occasionally as needed.

Preferred Qualifications

• 1–3 years of experience in marketing coordination, events coordination, or operations.
• Experience with digital asset management systems (e.g., Bynder).
• Experience with social media management and email marketing platforms (e.g., Marketo).
• Photography and videography skills, including editing.
• Understanding of print production and vendor management.
• Knowledge of digital accessibility standards (e.g., WCAG).
• Experience coordinating tradeshows, events, or shipping logistics.