Marketing Coordinator

Whitney Museum of American Art · New York, NY · 1 wk ago

On-siteMarketing$34.29/hrFull-time

About the Role

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support a wide range of tasks related to the Museum's marketing and related general revenue efforts, including media planning and advertising production, cross-promotional efforts, email program, marketing research, and other projects as needed.

Responsibilities

Support Director of Marketing and Media Strategy with project management and production of media plans for ongoing and upcoming campaigns.
Liaise with Graphic Design to facilitate creation and routing of advertisements via the online Project Center.
Manage and execute institutional email marketing campaigns and newsletters, including building, editing, and deploying through MailChimp and/or relevant email marketing systems.
Liaise with external consultant to facilitate implementation of social media and digital display campaigns. Monitor, edit, and manage campaigns as needed.
Compile comprehensive weekly performance reporting and post-campaign reports.
Write copy and compile images and captions for Marketing and Membership materials adhering to the Whitney’s style and voice.
Research, outreach, and management of influencer database.
Support marketing-related events and photo/video shoots and manage onsite logistics.
Process and track all department invoices for Marketing.
Provide general administrative support to the Marketing and Membership departments as needed.
Schedule Marketing department calendar/meetings as needed.
Assist with Tourism marketing initiatives as needed.
Maintain and update the Whitney’s monthly exhibition listings (e.g., Artforum).
Update travel sites (e.g., TripAdvisor, Yelp, Google) with seasonal and exhibition-related copy, image copy, and image refreshes, with oversight from the Tourism team and Marketing Manager.
Provide reporting support for Marketing and Membership as needed, inclusive of digital revenue streams, monthly headcount, and retention reports.
Respond to inquiries from other departments regarding past marketing plans and attendance statistics.
Take notes and circulate for key meetings (e.g., division meetings, exhibition implementation meetings, team and production meetings).
Review applications, interview, and extend offers to intern applicants throughout the year. Train, delegate responsibilities, and provide feedback to interns.
Occasionally assist on campaign recap reports for Corporate and Marketing at the end of large exhibitions.
Assist with updating onsite signage when necessary, specifically elevator vinyl or exterior museum hours vinyl.
Serve as a point of contact for email cross-promotions.

Qualifications and Skills

Bachelor's degree.
2+ years of marketing experience; digital marketing experience preferred; agency experience preferred but not required.
Professional experience with media vendors and overall knowledge of media landscape for traditional and digital tactics.
Familiarity with audience data and ad tech platforms, such as data onboarding tools (e.g., LiveRamp), programmatic buying platforms (e.g., Simpli.fi, The Trade Desk), and paid social ad managers (e.g., Meta Ads Manager).
Proficiency in Asana, Mailchimp, Raiser’s Edge, Project Center, and Microsoft and Apple suites. HTML experience.
Adobe Photoshop is a plus but not required.

Pay

$34.29 hourly.

Benefits

Medical, Dental, Vision.
403(B) elections.
Generous PTO benefits.
Commuter benefits - parking and mass transit.
Admission to world-renowned museums across the city and nationally.
Pet insurance and discounted membership for Citibike.

This position is covered by UAW Local 2110.

About the Whitney

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today. Its signature exhibition, the Biennial, is the country's leading survey of the most recent developments in American art.