Marketing Coordinator

Primary Responsibilities

• Support tradeshow execution across the enterprise – register attendees, booth coordination, develop briefs, etc.
• Research and suggest appropriate conferences for consideration.
• Build productive relationships across industry stakeholders.
• Vendor management – booth assets and giveaways.
• Manage corporate memberships to receive maximum value of benefits.
• Support new plan open enrollment, health fairs and plan meetings.
• Affiliate with the creation of member materials.
• Coordinate member mailings with print vendor(s).
• Update flyers, letters and powerpoints in accordance with brand standards.
• Customize existing materials with client-specific details.
• Generate ideas for promoting our tools and programs to members.
• Support timely completion of internal requests to the member communication inbox.
• Support internal training, resource materials and collateral for member initiatives.
• Support enterprise website updates in a timely and accurate manner.
• Manage online presence by monitoring web properties and submissions forms.
• Create and maintain a variety of surveys using Survey Monkey (or similar platform).
• Social media strategy, including researching new ideas for monthly calendar and content for posts.
• Execute marketing campaigns to help retain clients and win new business.
• Support other digital marketing campaigns as needed.
• Manage online store for business cards, stationery, collateral and promotional item ordering.
• Maintain promotional item inventory; research and recommend new options.
• Maintain internal SharePoint site(s).
• Support department invoice processing and credit card reconciliation.
• Support other marketing initiatives as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field
• 1-3 years’ experience in marketing or related field
• B2B marketing experience preferred
• Healthcare, PBM or life sciences experience a plus
• Basic user of Adobe Creative Suite (strongly preferred)

Knowledge, Skills and Abilities

• Strong computer skills in Word, PowerPoint, and Excel
• Experience using SalesForce (or other CRM)
• Experience using WordPress (or other content management systems)
• Experience with marketing automation platforms (Pardot, Marketing Cloud, Mail Chimp, etc.)
• Ability to communicate effectively, both verbally and in writing
• Exhibit great creativity and resourcefulness and good problem-solving skills
• Must be able to handle a wide work variety and work in a fast-paced environment
• Must be a detail-oriented, organized, self-starter and have an ability to prioritize workload
• Willingness to travel up to 10% of the time