Marketing Coordinator

Key Responsibilities

• Maintain and update the company website, ensuring content is current, accurate, and optimized
• Manage and maintain the company's B2B Portal
• Manage inquiries and sales leads generated through the company website
• Manage social media content, scheduling, and engagement across company platforms
• Prepare and distribute company newsletters
• Work with our product team to assist with development and distribution of new product announcements, launch materials, and product bulletins
• Create and implement promotional campaigns, including B-stock, slow-moving inventory, and other sales promotions
• Cook up and execute company webinars from planning through execution
• Coordinate logistics, materials, and marketing support for major industry trade shows and regional trade shows
• Research and recommend additional trade shows and industry events for participation
• Develop and update full and condensed product catalogs
• Organize and maintain the customer database within Constant Contact and other marketing platforms
• Avoid errors in marketing contact lists and internal email groups
• Assist with general marketing administration and project coordination
• Prepare monthly reports summarizing marketing initiatives, campaign performance, and key activities
• Collaborate with internal departments including Sales, Product Management, and Customer Service
• Perform other marketing-related duties and special projects as assigned

Qualifications

• Bachelor's degree in Marketing and Communications, preferred.
• 2+ years of marketing experience, preferably in a B2B or manufacturing environment.
• Must have experience in the commercial audio industry.
• Experience with website content management systems (CMS).
• Experience with social media management platforms.
• Familiarity with email marketing platforms such as Constant Contact.
• Proficiency in Microsoft Office Suite.
• Proficiency with Adobe Creative Suite, Canva, or similar graphic design software.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Willingness to travel for occasional trade shows and company events as needed.

Preferred Skills

• Digital marketing and content management
• Marketing analytics and reporting
• Event and trade show coordination
• Graphic design and marketing collateral development
• Copywriting and editing
• Strong attention to detail
• Self-motivated with the ability to work independently and collaboratively
• Dedication to finish assigned tasks on time and solve problems