Marketing Coordinator

Develop and oversee marketing plan

Establish models, generate and conduct tours; convert leads to tours.

Follow up generated leads

• Follow up generated leads in person, by telephone and by mail; convert to tours.

Document and report

• Document number of leads, tours and move-ins on a weekly basis;
• Report to ED/Administrator at community and corporate office.

Track success

• Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility.
• Conduct pre-admission assessment as part of admission process.
• Admit move-ins and follow up on them with satisfaction surveys.

Develop and procure marketing materials

• Develop and procure business cards, letterhead and all marketing materials;
• Maintain inventory to ensure adequate supply.

Develop and maintain referral list

• Develop and maintain a referral list and make calls on referrals.

Monitor marketing plan

• Develop and maintain a referral list and make calls on referrals.

Conduct marketing focus groups

• Select and procure public relations' material and monitor inventory to insure adequate supply;
• Evaluate its effectiveness in generating leads.

Conduct seminars

• Conduct seminars for the community on Assisted Living.

Facilitate community use

• Facilitate community use of appropriate areas.

Assist with website development

• Develop and maintain a referral list and make calls on referrals.

Research and stay current

• Research and stay current with industry trends.

Perform guest-relations program

• Develop and oversee guest-relations program with staff.

Other duties

• Perform other duties as required by circumstances.

Qualifications

• Familiarity with and ability to apply all the home's accident, fire safety, OSHA and emergency procedures.
• Able to apply the Adult Care Home Residents' Bill of Rights and assist residents with exercising these rights.
• Responsible for reading and adhering to all Adult Care Home and employee policies.
• Participate in job-related continuing education as required by ED/Administrator.

Education and Experience

• High School Diploma or GED; however, some college is preferred.
• Proven skills in sales, written and verbal communication, organization and evaluation.
• Ability and willingness to perform cold calls and telephone sales calls.
• Good computer skills with emphasis on working in spreadsheets.
• Goal oriented and competitive.
• Two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test).
• No substantiated findings on the NC Personnel Registry or Health Care Program.
• Clear SBI and DMV records and maintain this status during period of employment.
• Valid NC Driver's License. Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.