Marketing Coordinator

Roles & Responsibilities

• Develop and implement annual development/marketing plans and campaigns aligned with organizational goals.
• Manage budgets, track performance metrics, and collaborate with CFU teams to support community awareness and engagement.
• Produce content for social media, newsletters, websites, and annual reports to increase visibility.
• Track marketing KPIs and analyze campaign performance to optimize outreach.
• Oversee marketing materials production (newsletters, website and graphic design), maintain brand consistency, and develop program/donor collateral.
• Design, implement, and manage frameworks to measure, analyze, and report on CFU’s programmatic effectiveness.
• Create persuasive, donor-centric messaging to foster donations and support initiatives.
• Identify and coordinate marketing/continuing education presentations.
• Provide ongoing support across teams and office as requested.

Preferred Experience

• Experience: 3-5 years of experience with marketing and website development.
• Strong storytelling ability, excellent copywriting skills, strategic thinking, and project management.
• Proficiency in social media management, email marketing tools (Mailchimp), CMS (e.g., Joomla), CRM systems, design software (e.g., Canva, Adobe Creative Suite) and Microsoft Office.
• Outstanding interpersonal skills.
• Strong skillset/ability to leverage AI tools.
• Strong organizational and time management skills with exceptional attention to detail.
• Budgeting skills and experience with a high level of comfort with financial reporting.
• Ability to interpret complex data, statistical analysis, and research findings.
• Ability to forecast process bottlenecks and proactively implement solutions.