Marketing Coordinator

Drive Local Leads (Owned + Operated Clubs)

• Generate club-level leads through community engagement, local partnerships, and grassroots outreach
• Lead quantity and conversion are core KPIs
• Focus initially on Chicago and Boston, but expand to other owned-and-operated clubs
• Build targeted lists of local company HQs, schools, and clubs using AI tools
• Design messaging, offers, and creative approaches for each list
• Set up corporate weeks with members and local businesses
• Drive in-club referrals through competitions, incentives, and member outreach
• Recruit and activate club ambassadors
• Be a consistent, visible presence in the clubs, meeting members and surfacing new opportunities
• Partner with club managers on weekly calls to spot and act on local opportunities

Support Retention (Owned + Operated Clubs)

• Reduce cancellations and improve retention with targeted, member-focused engagement and events
• Especially focus on new members, where the early churn risk is highest
• Help update previous year’s playbooks for franchisees covering local marketing, promotions, social media, and in-club engagement
• Translate successful strategies from owned clubs into simple, copy-and-run guides for any owner to execute
• Keep playbooks current as promotions and best practices evolve
• Review every version for accuracy before it ships

Create Club Assets (AI + Canva)

• Design emails, in-club signage, flyers, and social graphics for the clubs
• Use AI tools and Canva to produce high-quality, on-brand assets quickly and at scale
• Proofread everything to catch typos, wrong dates, and off-brand details before they go out