Marketing Coordinator

Primary Duties and Responsibilities

• Serve as a primary point of contact for customer inquiries and support requests from the Sales Team
• Coordinate and manage training programs, including scheduling, communications, and follow-up activities, in collaboration with internal teams and vendor partners
• Plan and execute internal and customer events, overseeing logistics and ensuring successful delivery
• Administer marketing programs, advertising requests, and promotional initiatives for customers and internal teams in partnership with Regional Marketing Specialists
• Manage manufacturer co-op programs, including claims submission, reimbursement tracking, documentation, and compliance
• Support regional and companywide marketing initiatives through communications, promotional materials, and campaign coordination
• Maintain and update the company website and digital marketing platforms to ensure accurate and consistent messaging
• Track, analyze, and report on marketing performance metrics to support decision-making
• Aid with sales planning, reporting, and special projects that drive business objectives
• Identify opportunities to support growth and expand market presence in developing territories

Preferred Skills

• Strong understanding of branding, digital marketing, and customer engagement strategies
• Experience managing digital platforms, including Google Business Profile, Apple Business Connect, social media channels, and online reputation tools
• Proficiency in content creation and graphic design using Canva and/or Adobe Creative Suite
• Demonstrated ability to manage multiple projects, prioritize competing deadlines, and deliver results in a fast-paced environment
• Strategic thinker with strong problem-solving skills and the ability to adapt quickly to changing business needs
• Self-motivated and accountable, with a high level of ownership and follow-through
• Resourceful team player with a flexible approach and willingness to support cross-functional teams
• Excellent written and verbal communication skills, with a focus on clarity and results
• Must be proficient in both Windows and Mac operating systems

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred
• Prior experience in marketing, advertising, or the HVAC/home services industry is preferred but not required