Marketing Coordinator

Sweetwaters Coffee & Tea was founded over 30 years ago with a commitment to unique, globally inspired, real-ingredient-focused beverages and maintaining a community feel within each café. Based in Ann Arbor, we are a dynamic, minority-owned, women-led company with over 35 locations nationwide, continuing to grow.

About the role

Sweetwaters Coffee & Tea is seeking an enthusiastic, energetic, positive, and diligent individual to join our team as an entry-level Marketing Project Manager. This role involves coordinating marketing projects, teams, vendors, and franchisee marketing initiatives.

Responsibilities

• Work and communicate directly with the Marketing Manager, Director, and design team to plan, coordinate, and ensure on-time delivery of marketing deliverables (quarterly marketing kits, marketing calendars, marketing planners, digital ads, signage, e-news, etc.).
• Work with the marketing team to determine the goals of each project and write creative briefs to successfully communicate those goals to design partners.
• Coordinate with vendors in the production of deliverables to meet deadlines.
• Manage marketing projects and campaigns to keep on schedule and meet deadlines.
• Schedule and attend marketing calls with franchisees and the franchise operations team, following up via email or additional calls as needed.
• Actively train franchisees in brand-wide marketing initiatives and objectives pre- and post-opening.
• Manage pre-open marketing requirements for franchisees.
• Lead monthly new owner training sessions with franchisees in Ann Arbor.
• Ensure brand integrity, brand image, and messaging is maintained, driving brand recognition, awareness, and consistency across external communication channels.
• Assist in analyzing potential marketing partnership opportunities.
• Work collaboratively with management, cafés, and event groups to acquire new customers, retain guests, and support the company’s campaigns, processes, and sales goals.

Requirements

• Bachelor’s degree in marketing.
• One year or more of working marketing experience.
• Experience with digital marketing, including social media.
• Ability to multitask, be forward-thinking, and work in a fast-paced environment as a self-starter.
• Ability to work independently, manage multiple projects simultaneously, and adapt focus as needed.
• Ability to work well under pressure, take directions, and collaborate effectively as part of a team.
• Solid organizational and time management skills.
• Proven leadership skills.
• High energy level and ability to meet deadlines.
• Excellent public speaking skills.
• Proficient computer skills, including Microsoft Office within a PC environment.
• Intense eye for detail and exceptional proofreading skills.
• Interest in the food and hospitality field.
• Understanding and passion for high-quality products.
• An aesthetic for clean, modern yet classic design that aligns with Sweetwaters branding.
• Experience in successful quality control and maintaining set standards.
• Excellent written and verbal communication skills, including the ability to write inspiring, fun, and grammatically correct copy.
• A sense of humor with an easygoing yet driven personality.

Benefits

• Health insurance
• Paid time off
• Holidays
• Retirement plan
• Employee discounts
• Opportunity for advancement
• Training & development

Schedule

Full time: 40+ hours/week, in-office position.